A few days ago, I started noticing Skool ads showing up across Meta platforms featuring specific communities. Then I saw my own community in one of the ads. 👀 Today, Skool released more information about Growth Boost in Skool News #60. The short version: if you have Growth Boost enabled, Skool may promote your community through ads across Meta platforms like Facebook and Instagram. 📈 If you're struggling to get new members, this can be a very cost-effective way to generate traffic and visibility. Like the affiliate program, Skool takes a 30% commission on members they bring to your community. At first glance, that might sound expensive, but if you're like me and don't have a large advertising budget or a massive social media following, paying $0.30 on the dollar for a member you wouldn't have reached otherwise isn't a bad deal. 🔥 What this means for your community is even more important. Your community page needs to be ready before that traffic arrives. ✅ Your cover graphic should be clickable - It should immediately communicate who the community is for. - It should identify a problem, outcome, or transformation. - Someone should understand the purpose of your community within seconds. ✅ Your About Page should be crystal clear - Who is this community for? - What problem does it solve? - What can members expect when they join? - Why should they choose your community over another? Remember, when someone clicks your ad, they're making a decision in just a few seconds. Your branding, messaging, and positioning need to do the heavy lifting. ⚔️ Traffic is only valuable if your community converts visitors into members. Before worrying about more eyes on your community, make sure your community page gives them a reason to stay.