Day 4 is LIVE. Catch the replay HERE 🎯 Goal of Day 4 Turn your idea into a simple, clear brand that looks and feels like something people want to join. By the end of Day 4, you’ll have: - A clear brand identity style - Your core colors - Your fonts - Your voice and tone - Your logo direction - A short brand story you can reuse everywhere This becomes the “face” of your Skool community: - Your banner - Your 9-step roadmap graphic - Your thumbnails and slides - Your posts and promos No more random Canva chaos. After today your brand actually looks like it was done on purpose. 🧠 How Day 4 Works 1️⃣ Watch the Day 4 replay in the classroom. 2️⃣ Open the Skool Launch Coach Bot. 3️⃣ Type: Start Day 4. 4️⃣ Answer each question in your own words (one at a time): - What overall style fits your brand? (mentor, guide, challenger, etc.) - What 2 main colors best match your brand? - What font style fits you? (strong, clean, rounded, etc.) - How do you want your voice to sound? - What style of logo fits best? (text based, icon + text, badge, etc.) - Why did you create this brand and who is it for? 5️⃣ Then tell the bot: “Finish my brand kit.”Let the bot turn this into: - A simple brand kit (colors, fonts, voice) - Logo concepts and directions - Banner and thumbnail ideas - A short brand story you can paste everywhere Imperfect is fine. Clean and clear beats fancy every time. ✅ DAY 4 HOMEWORK (POST IT BELOW AS A COMMENT) Once you finish Day 4 in the bot, come back to THIS post and copy/paste: 1️⃣ Brand Name + Identity Style Example: “Brand Name: ________Brand Style: Mentor / Guide / Challenger / etc.” 2️⃣ Your Color Palette List your 2 primary colors and any supporting colors. Example: - Primary: Navy blue, Gold - Support: White, Slate gray 3️⃣ Your FontsOne for headlines, one for body text.Example: - Headline font: ________ - Body font: ________ 4️⃣ Your Voice and Tone 1–3 lines that describe how you sound.

So quick backstory. military for a couple decades, family man for a couple decades, and a personal training for over a decade. I can coach, lead, train and follow people. I have had direct leadership and responsibility for 50+ people at one time, I do one-on-one and small group fitness coaching, and i do small group discipleship coaching. So I have 1:1, and 1:few down pretty good. I cannot seem to wrap my head around 1:many. Where I need help adjusting my mindset, is I have never been in a world where I didn't have direct connection or contact with people that I am working with. And I know how much time I invest VS. the amount of people and type of coaching I do. I cannot for the life of me fathom how operating a community with 100+ people is accomplished. I can only think in terms of working with one, or a group, and then multiplying it. I know I do provide an amazing product and bring plenty of knowledge and wisdom to my community and clients, but how do I retain the same level of impact when I serving more people than I can imagine at this point. BTW i only have 10 men in my community and they were all personally invited for strategic reasons. So no paying customers yet, and because I'm only on day 2 of the 5 day plan, I don't have an outlook on how or how many will show up. But preparation for future me problems is always in my forethought. Thank Mark!

Day 3 is LIVE. Catch the replay HERE 🎯 Goal of Day 3 Turn everything in your head into a simple 9-step journey (in 3 stages) that takes your avatar from stuck → clear → transformed. This roadmap becomes the backbone of your Skool community: - Your modules + lessons - Your lead magnets + workshops - Your content engine - Your delivery system No more “winging it.” After today you have a real product path. 🧠 How Day 3 Works 1️⃣ Watch the Day 3 replay in the classroom. 2️⃣ Open the Skool Launch Coach Bot. 3️⃣ Type: Start Day 3. 4️⃣ Answer each question in your own words (one at a time): - Where is your avatar starting from right now? - What’s the first thing they MUST learn? - What skills do they need to build next? - What systems do they need to install? - What is the final transformation/finish line? 5️⃣ Let the bot turn this into: - A 9-step roadmap (split into 3 stages) - A clear headline for your roadmap - Lead magnet ideas - Content + workshop topics you can use inside Skool Imperfect is fine. Clarity beats clever every time. ✅ DAY 3 HOMEWORK (POST IT BELOW AS A COMMENT) Once you finish Day 3 in the bot, come back to THIS post and copy/paste: 1️⃣ Your Roadmap Headline“From _________ to _________ in 9 steps.” 2️⃣ Your 3 Stages + 9 Steps Format it like this: Stage 1 – 1. 2. 3. Stage 2 – 1. 2. 3. Stage 3 – 1. 2. 3. 3️⃣ Final Transformation“At the end of this roadmap my avatar has: ________.” 4️⃣ Optional (but powerful): Drop one lead magnet idea or workshop topic the bot gave you that you’re excited to build first. ⚠️ Important Don’t try to make it “perfect.”You can rename steps, tweak wording, and polish visuals later (that’s what Day 4 / Brand + design is for). Today’s win = you have a real, simple roadmap you can plug into your Skool modules, levels, and content. Post your homework below, tag me if you want eyes on it, and then mark Day 3 as Complete in the classroom.

Day 2 is LIVE. Catch the Replay HERE Once you finish Day 2 in the bot, come back to this post and drop your homework as a comment. Copy/paste these 6 things: 1️⃣ One Ideal Buyer “I help [who] who [current situation] to [result].” 2️⃣ Top 3 Daily Pains Bullet these out. - Pain 1 - Pain 2 - Pain 3 3️⃣ Top 3 Emotional Desires What they really want life to feel like. - Desire 1 - Desire 2 - Desire 3 4️⃣ Real Language They Use Write 3 phrases they actually say. - “Quote 1…” - “Quote 2…” - “Quote 3…” 5️⃣ Biggest 3 Fears - Fear 1 - Fear 2 - Fear 3 6️⃣ Your 30 Day Fast Win“In the first 30 days I help them [clear, simple win].” ⚠️ Important Do not try to build a “for everyone” avatar. If you cannot help one person get a fast win, you will never help “everyone.” Pick one. Post it below. Then go comment on at least two other people’s homework and give them some quick feedback. See you in the comments. Matthew

🎥Replay is up. The bot is ready. Now it’s on you. If you’re in this community and still: - Doing 1:1 calls you secretly resent - Capped at $5–10K months - “Thinking about” launching your Skool for the last… year …then Day 1 is non-negotiable. Today we’re doing ONE thing: Define the painful problem you solve + the transformation you deliver. Not “17 offers.”Not “a menu.”One problem. One result. One clear offer people actually understand. And I made this stupid simple: - Watch the Day 1 replay - Open the Skool Launch Coach Bot - Type: Start Day 1 - Answer like a human, not a copywriter - Let the bot turn it into: Then… 👉 Go to the DAY 1 – Clarify Your Offer (Drop Your Homework Here) post 👉 Comment with: - Who you help - Your Pain → Path → Promise - Your Hero Statement If you can’t give yourself 60–90 minutes to do this, the problem isn’t “the algorithm.” It’s that you’re building a business on vibes, not decisions. Finish Day 1. Post your homework. That’s how you: - Start qualifying for Premium unlock for free - And stop pretending “one day” is a strategy See you in the comments, not just on the member list. 😉 Matthew