10d • Sales and Marketing
How's Your Christmas Planning Going?
As the Christmas supply stores prepare to close down for the year, packaging lines finalise their bookings and food producers see their products go through packaging testing, where are you in your 2026 preparations?
If you're new to retail, NPD or the idea that Christmas 2026 started before Christmas 2025, this weeks newsletter has you covered. Equally, if you're now in a panic reading this, search for "over wrap," festive packaging ideas and temporary festive rebranding for a shortcut to Christmasifying your product range.
When you're sitting with a stock of Christmas packaging in early September (when the festive shopping starts) and watch the suppliers run out, you can feel all smug and confident for the season ahead (while preparing for 2027).
All wrapped up and ready to deploy
Finalising NPD and packaging
Feeling the panic
Wait... Christmas in July?
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How's Your Christmas Planning Going?
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