If you've ever lost a chip to a seagull (or possibly a pigeon), new research has a solution: https://theconversation.com/why-drawing-eyes-on-food-packaging-could-stop-seagulls-stealing-your-chips-278269

For eight years I made cookies, starting in my home kitchen, expanding to a factory then outsourcing before selling my business in 2025. My biggest stumbling block to profit and baking happily was packaging. Jaw sealers, L-sealers, flow wrappers, infill, inners, outers... the endless list of packing nightmares. I'm here to help. Hopefully you can help other people out too with your experience. I started selling online in the 90's, everything from underwater camera equipment to pallets of cookies have left my house or factory at some point. Ask questions, share experiences and let us know what you sell and what worked or didn't work. Share photos of your workspace and your packaging too.

I’m trying to grow an online store, but I’m realizing there are a lot of moving parts, product research, ads, store design, and getting consistent sales. For those who are already doing well in ecommerce, what would you say is the most important thing a beginner should focus on first? Trying to learn and avoid wasting time on the wrong things. Any advice would really help.

CPG did a live packaging review last week and posted the video on YouTube if you didn't catch it live: https://www.youtube.com/watch?v=Z-LkrDGkAgA

A great article that won't make it into this week's newsletter; your packaging can influence what people expect from your product: https://www.bentley.edu/news/tempting-more-taste-buds-how-packaging-influences-chocolate-choices