Am I the last to hear about this? This article popped up in my weekly research for the Friday newsletter (https://bakeandbag.com/newsletter), but it wasn't the packaging that caught my eye. It was the fact the product exists at all 😅 https://www.packaginginsights.com/news/coverpla-dog-luxury-perfume.html

Have sales picked up for Christmas?

Hi, I run an ecommerce ceramic store and I’m having a hard time figuring out the right packaging. Our products are fragile and come in many different sizes, so it’s been challenging. Up until now we’ve been using wrapping paper and the packaging provided by our supplier, but as we move into the US market, I’m thinking we need something more protective and better-looking.

When your product is £49,170 (see photo), you can spend a bit more on your packaging than most, and the winners didn't skimp. Check out these designs from the drinks industry: https://www.thespiritsbusiness.com/2025/12/design-packaging-masters-2025/

Amazon Alexa delivery announcements will tell anyone exactly what is inside the box if they ask. Change the settings via your phone: Settings>Notifications>Amazon shopping>Uncheck "for items in delivery updates," under "let Alexa say or show titles for your items you've ordered."