Local Mechanic Services with a Smile

For this one, I wanted to create a logo that felt vintage but still fresh, with a little personality baked in. I used Imagen3 to generate a Fleischer-inspired illustration of the owner, then photobashed and fine-tuned the best results to get the best likeness. His tattoos and cigarette? Had to be there. I created them as separate elements so I could drop them in exactly where needed.

Once the illustration was solid, I pulled everything into Illustrator, pairing it with some slick typography to nail that perfect mix of old-school charm and modern tongue-in-cheek polish. The final result? One very happy customer—"So good I might cry." Which, coming from a tough guy like Dick, is basically the highest compliment possible.

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