What I’m paying attention to right now

I’m noticing that most friction in small businesses doesn’t come from lack of effort.

It comes from:

Unclear prices

Unclear boundaries

Unclear expectations (from customers and from ourselves)

When those are fuzzy, everything feels personal.

When they’re named, decisions get lighter.

I don’t have a finished system yet — I’m building it in real time.

I’ll share what holds and what breaks as I go.

If you’re working through similar questions, feel free to observe alongside me.

No action required.

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