You’re probably building your campaigns backwards

Most peeps start with the letter.

They’ll spend 3 hours tweaking one sentence…

Agonising over whether to say “revenue” or “growth”…

Rewriting the opener SIX times.

Meanwhile they’re sending it to a dodgy list they scraped together in 10 minutes.

That’s like putting racing stripes on a car with no engine.

Here’s the actual priority order for lumpy mail campaigns:

1. THE DATA

Are you sending it to the RIGHT person at the right company?

Get this wrong and nothing else matters.

2. THE FOLLOW-UP

The gift gets their attention.

Following up turns that attention into a conversation.

Be a friendly dog that won’t leave their ankles alone.

3. THE OFFER

Is what you’re proposing actually worth a coffee date?

If the answer’s “meh”… see ya later.

4. THE COPY

Yes, the letter matters.

It just matters LESS than the other three.

Most beginners work this list from the bottom up.

They perfect the words… neglect the follow-up… wing the offer… and barely think about the data.

Flip it around.

Next campaign you build or improve… start at number 1 and work DOWN.

Dan

1 comment

You’re probably building your campaigns backwards

skool.com/b2b-leads-lab

Land B2B Meetings With All The 7, 8 & even 9 Figure Companies You Need With AI & Automations

Leaderboard (30-day)

+16