Will lumpy mail break the bank?

Dan Wardrope

Aug 29 • General discussion

"Isn't lumpy mail expensive?"

Let’s do the math. Then you can decide for yourself.

But before we do…

Expensive compared to WHAT?

$400 is pricey for whisky, wine, or Yeti cups.

It's laughably cheap for a sit-down with the owner of a $20M, $40M, or $80M business.

If your measuring stick is firing off cold emails that cost you nothing? (but also get no replies)

Then yeah… I guess lumpy mail IS expensive.

And that is precisely why it works.

Those client-getting methods that cost you very little or nothing at all, because of their very nature…

Can be done by ANYONE and EVERYONE.

So in the eyes of a $40M business owner, they’re worth nothing too. Not worth reading. Not worth their consideration. Not worth their time.

Now put a locked gift on that same business owner’s desk instead?

They immediately 𝐬𝐞𝐞 𝐬𝐨𝐦𝐞𝐛𝐨𝐝𝐲 𝐰𝐡𝐨’𝐬 𝐬𝐩𝐞𝐧𝐭 𝐫𝐞𝐚𝐥 𝐦𝐨𝐧𝐞𝐲 𝐚𝐧𝐝 𝐩𝐮𝐭 𝐢𝐧 𝐞𝐱𝐭𝐫𝐚 𝐞𝐟𝐟𝐨𝐫𝐭 to get their attention, time, and consideration.

When that happens, we covertly trigger an involuntary response hard-wired into most humans…

Reciprocity.

When somebody gives us something, shows us kindness, offers us help, etc, 𝐦𝐨𝐬𝐭 𝐨𝐟 𝐮𝐬 𝐜𝐚𝐧’𝐭 𝐡𝐞𝐥𝐩 𝐛𝐮𝐭 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐫𝐞𝐭𝐮𝐫𝐧 𝐭𝐡𝐞 𝐟𝐚𝐯𝐨𝐮𝐫.

It's why they hand out free samples at the cheese counter. And it’s why we get twitchy about being included in a round of drinks you haven't bought back.

Now, what most people get wrong about reciprocity…

It’s not driven by grand gestures or overly expensive gifts.

What triggers it is the EFFORT, thought, and visible evidence that somebody went out of their way for you, specifically.

And it’s why sending a $30-$50 lumpy mail package works just as well as sending an $80-$100 one.

If you still wanna do the math on this?

A package costs somewhere between $30 and $50 to put together and send.

Call it $40.

Send ten of them, and you're $400 in.

Now, provided you don’t completely fluff the call or forget to follow up…

Out of those ten businesses, I'd expect AT LEAST one, if not two, to close.

And these aren't small, $500/month kind of clients.

These are companies who'll happily pay you $5k+ every single month to solve a bleeding-neck problem in their business.

Let's be pessimistic and say only one of the ten closes.

That’s $400 spent.

To get a few grand a month back.

Even if you end up closing a smaller deal and that client pays you as little as $1.5k per month…

That’s still $18k over a year, from that one client, off 400 bucks worth of gifts, packaging, and postage.

What about if you really mess up and only close 1 client for every 20 packages sent?

$40 x 20 = $800.

You’d only have to charge a measly $1.6k per month retainer to DOUBLE your money.

As far as investments go, I’d say that’s a solid one.

Especially as the client-getting methods that cost nothing are never actually free.

They may be cheap on the wallet, but you still pay.

You pay for them in hours, energy, and opportunities.

So no. A lumpy mail ISN’T cheap to run.

But IT IS the 𝐞𝐚𝐬𝐢𝐞𝐬𝐭, 𝐦𝐨𝐬𝐭 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐚𝐥, 𝐚𝐧𝐝 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞 𝐰𝐚𝐲 I’ve come across 𝐭𝐨 𝐠𝐞𝐭 𝐚 $𝟐𝟎𝐌, $𝟒𝟎𝐌, 𝐨𝐫 $𝟖𝟎𝐌 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐩𝐡𝐨𝐧𝐞.

And if you join us in Dallas, your first 100 packages get sourced, packed, and shipped AT COST, with zero markup…

Which is exactly why we're building this for you in Dallas.

Over two days, we'll sit beside you and build your whole campaign WITH you. Your list, your letter, your package, your call flow, your follow-ups - all built, checked, fine-tuned, rehearsed, and ready to go…

…with a 90-day plan + unlimited support to help you execute once you’re home.

That’s on top of everything we’re doing with Ron Lynch, priority access to our new DFY fulfilment service, and extra event bonuses I’ve still got to tell you about.

Seats are filling up now.

If you want to make sure you get one of the remaining?

Comment “SAVE ME A SEAT” and I’ll reach out with deets.

Here for ya!

Dan

4 comments

Will lumpy mail break the bank?