The TINY offer that unlocks BIG deals

I’ve never seen a gent get down on one knee at a coffee shop with someone they just met…

Yet most peeps jump on their first coffee date and pitch a chunky monthly retainer.

Thousands of dollars.

6m contracts.

A YUGE leap of faith from a prospect who barely knows ya.

Even if they liked the gift…

Even if they’re interested in the offer…

That’s still a BIG first yes.

So we do the complete opposite.

𝐌𝐚𝐤𝐞 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐲𝐞𝐬 𝐬𝐦𝐚𝐥𝐥 𝐚𝐧𝐝 𝐬𝐚𝐟𝐞.

For us, that might be a $500-$750 PAID test.

Enough that they’ve got skin in the game…

But not so much that it needs three meetings and a board vote.

Then we structure the deal around performance.

If they don’t get paid… we don’t get paid.

That removes a ton of risk from their side.

Here’s the important bit for those paying attention:

Small does NOT mean free.

Free requires zero commitment.

Paid gets their attention.

And when the test works… the next yes becomes much easier.

This is how we upsell, cross-sell, upsell.

And it’s possible to turn a $500 client into $50K.

So on your next coffee date…

Don’t try to sell the marriage.

𝐒𝐞𝐥𝐥 𝐭𝐡𝐞 𝐬𝐞𝐜𝐨𝐧𝐝 𝐝𝐚𝐭𝐞.

Dan

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The TINY offer that unlocks BIG deals

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