14d • General discussion
🏀 Client Scoring 101 🏀
I used to play semi-pro basketball… so excuse me for the analogy…
If you understand the basics of basketball…
When it comes to landing clients…
You’ll outscore nearly everyone else.
Every campaign has THREE parts that need to be dialled in.
🏀 𝟏. 𝐓𝐇𝐄 𝐏𝐋𝐀𝐘
This is your gift, letter and offer.
Everyone loves talking about WHAT gift to send.
But a fancy bottle won’t rescue a boring, generic letter.
The gift gets their attention.
The letter and offer create the opening.
A flashy gift can’t rescue a rubbish play.
⛹️ 𝟐. 𝐓𝐇𝐄 𝐂𝐎𝐔𝐑𝐓
Most peeps are trying to score on the same overcrowded courts.
Cold email.
LinkedIn DMs.
Paid ads.
Everyone’s fighting for attention in the SAME places…
And somebody else owns the court.
Google can send ya straight to spam.
LinkedIn can change the rules overnight.
Ad platforms can increase the entry fee whenever they fancy.
Meanwhile…
Lumpy mail puts you somewhere most competitors completely ignore.
Their DESK.
No spam folder.
No promo tab.
No ad auction standing between you and the prospect.
🎯 𝟑. 𝐓𝐇𝐄 𝐒𝐇𝐎𝐓
The gift creates an opening.
But openings disappear FAST.
Track the delivery.
Then follow up while your name and gift are still fresh.
We understand how to use ATTENTION & TIMING to our advantage so we can dunk on our competitors day after day after day!
Now…
Question for you?🫵
👉Which of these Client Scoring 101 topics do you want the mostest?
👇👇👇
🏀 PLAY that gets CEOs replying
🏟️ COURT where WHALES notice me
🎯 SHOT that turns gifts into coffee dates
OTHER - comment below 👇
🪑 BENCH ME… I’m not ready yet!
19 votes
9
3 comments
🏀 Client Scoring 101 🏀
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