8d (edited) • General discussion
Amplifier Session 2: The Invisible Barber Shop Problem
Just wrapped this week's live business audit and uncovered a classic case of "amazing service, invisible online presence."
The Business: Hampton Gent Barbers in Twickenham, England
The Problem: Delivering 5-star service but practically invisible when customers search online
What I found during the audit:
✅ Google searches for "Hampton Barbers" don't lead to their business
✅ Google Business Profile present but zero regular posting
✅ Customers redirected straight to Booksy without seeing social proof
✅ Missing the trust-building step before asking for bookings
The quick wins I recommended:
→ Small paid Instagram campaign to boost follower count (signals authority to Google)
→ Simple landing page showcasing 5-star reviews before Booksy redirect
→ Regular Google Business Profile updates with photos and posts
→ Content showcasing their premium service experience
The bigger lesson: You can provide the best service in your industry, but if people can't find you online, it doesn't matter.
This applies to every service business:
- Contractors with amazing work but no online visibility
- Restaurants with incredible food but poor digital presence
- Professional services that rely solely on referrals
Bottom line: Your expertise means nothing if your ideal customers can't discover you.
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Amplifier Session 2: The Invisible Barber Shop Problem
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