Just audited the Harlequins Rugby Club after watching their game at The Stoop in London, and discovered a perfect case study in wasted potential. The shocking stats: → 292K Instagram followers (2nd largest rugby club in Europe) → 173K Facebook followers (largest in UK Premiership) → BUT: Getting crushed by competitors in website traffic The brutal reality: Northampton Saints (smaller social following) gets MORE website traffic than Harlequins. That's not a fanbase problem - that's a strategy problem. What I found missing: ✅ No Meta Pixel - I visited their site, got distracted, never got retargeted ✅ Zero post-game follow-up - I attended their game, never saw a season ticket offer ✅ Missed trending opportunity - Ellie Kildunne (England Rugby World Cup star) plays for them, 13K monthly searches, barely mentioned on site ✅ Video content sitting unused - Great TikTok content not being repurposed as paid ads The lesson for every business: You can have the biggest social following in your industry and still lose to competitors who understand the bottom of the funnel. Social media followers ≠ Revenue Website traffic + Retargeting = Revenue Quick wins they're missing: - Install Meta Pixel for visitor retargeting - Create Ellie Kildunne content hub (13K searches/month) - Retarget stadium attendees with season ticket offers - Turn TikTok highlights into Facebook ad funnels Bottom line: Having a massive social following means nothing if you can't convert followers into customers. Sometimes the biggest opportunities are hiding in plain sight.

If you had to pick ONE marketing skill as your superpower, what would it be? And more importantly... how are you using that power to take over the world? 😈 Are you the Copy Whisperer who can make anyone buy anything with just three sentences? The Data Detective who sees profit in spreadsheets that make others cry? The Creative Genius who turns random Tuesday thoughts into viral campaigns? The AI Wizard who's basically a human-robot hybrid at this point? Drop your superpower below AND shamelessly plug what you do!