Just audited the Harlequins Rugby Club after watching their game at The Stoop in London, and discovered a perfect case study in wasted potential. The shocking stats: → 292K Instagram followers (2nd largest rugby club in Europe) → 173K Facebook followers (largest in UK Premiership) → BUT: Getting crushed by competitors in website traffic The brutal reality: Northampton Saints (smaller social following) gets MORE website traffic than Harlequins. That's not a fanbase problem - that's a strategy problem. What I found missing: ✅ No Meta Pixel - I visited their site, got distracted, never got retargeted ✅ Zero post-game follow-up - I attended their game, never saw a season ticket offer ✅ Missed trending opportunity - Ellie Kildunne (England Rugby World Cup star) plays for them, 13K monthly searches, barely mentioned on site ✅ Video content sitting unused - Great TikTok content not being repurposed as paid ads The lesson for every business: You can have the biggest social following in your industry and still lose to competitors who understand the bottom of the funnel. Social media followers ≠ Revenue Website traffic + Retargeting = Revenue Quick wins they're missing: - Install Meta Pixel for visitor retargeting - Create Ellie Kildunne content hub (13K searches/month) - Retarget stadium attendees with season ticket offers - Turn TikTok highlights into Facebook ad funnels Bottom line: Having a massive social following means nothing if you can't convert followers into customers. Sometimes the biggest opportunities are hiding in plain sight.

Just wrapped this week's live business audit and uncovered a classic case of "amazing service, invisible online presence." The Business: Hampton Gent Barbers in Twickenham, England The Problem: Delivering 5-star service but practically invisible when customers search online What I found during the audit: ✅ Google searches for "Hampton Barbers" don't lead to their business ✅ Google Business Profile present but zero regular posting ✅ Customers redirected straight to Booksy without seeing social proof ✅ Missing the trust-building step before asking for bookings The quick wins I recommended: → Small paid Instagram campaign to boost follower count (signals authority to Google) → Simple landing page showcasing 5-star reviews before Booksy redirect → Regular Google Business Profile updates with photos and posts → Content showcasing their premium service experience The bigger lesson: You can provide the best service in your industry, but if people can't find you online, it doesn't matter. This applies to every service business: - Contractors with amazing work but no online visibility - Restaurants with incredible food but poor digital presence - Professional services that rely solely on referrals Bottom line: Your expertise means nothing if your ideal customers can't discover you.

Just wrapped up my presentation "TURNING AI INTO YOUR MARKETING POWERHOUSE: How We Use AI to Build Funnels, Nurture Leads & Drive Conversions" and you're getting the slides before anyone else! 🚀 P.S. - If you implement even ONE of the AI tools from these slides and see results, tag me in your success story!

I just audited a digital agency that had a 'ghost town' social media presence (37 Facebook followers, months-old Instagram posts) while trying to sell social media services to clients. It got me thinking about my own blind spots...