FUDs is a an acronym for: Fear Uncertainty Doubt These are the three fundamental factors that will kill any dream or aspiration that you want to achieve. FEAR: Fear is a primal instinct that is engrained in us that causes us to fight, take flight (run away) or freeze. Whilst it can be used as a motivator to achieve objectives by taking the fight approach more often than not this only comes out when a life threatening situation presents itself. Fear is something that humans have evolved with to help survive in a dangerous world. The key to overcoming fear is to recognise it, rationally think about what is causing the fear (is you life actually in danger?) then take action. The best way to overcome fear is by taking action. By taking action, you are helping to eliminate the fear by subconsciously proving to yourself that you are able to overcome that thing/ problem that is causing the fear in the first place. When you consistently do this your mind becomes tuned to the fact that there is nothing to fear and enable you to overcome it which in turn also gives you confidence. UNCERTAINTY: Uncertainty is a form of fear that stems from being unsure of something or an outcome. Everyone have experienced uncertainty at some point in their life. It often manifests in delayed decisions being made or actions being taken and as such one of the best methods of overcoming uncertainty is to gather as much factual information about what is causing you uncertainty. By gathering the information you can make informed decisions that will help direct you to a decision that will make you more certain. Like fear, uncertainty requires you to take action to gather the information that is needed to make you more certain of a decision or outcome. DOUBT: Doubt is also another form of fear that is played on you by your brain. Your brain questions itself as to whether you are correct or not and as such the doubt creeps is under the radar making you feel uncertain about your decisions or an outcome.