Buyers List: The Importance of Multiple Buyers
In this business you will alwasys find that having more than 1 buyer will prove helpful in getting a deal SOLD. Are you constantly building your buyers list every week? If not, I encourage you to start this endeavor for the following reasons: Deal Offer to Buyer #1: $165,000 Deal Offer to Buyer #2: $165,000 Deal Offer to Buyer #3: $165,000 Deal Offer to Buyer #4: $165,000 Buyers Profit: $55,000 Scenario: Buyers #1-#3 decide after looking at comps and such that they all want a discount and will only buy at $110,000. Buyer #4 accepts your offer and flips it on the MLS for $280,000 after putting $40,000 in repairs and profits $70,000. Buyers #1-#3 check the status of the deal and see it has sold and had a better profit margin than expected. So what does this mean for you on the next deal? You call back buyer #1 and offer them your next deal and again offer them the first right of refusal. This time you inform them that they have 30 minutes to decide or you will offer it to the next buyer. Why This Works? This treats the deals you have with URGENCY so that when you contact your buyers list you immediately get that instant attraction and end up with repeat buyers. Are you building your buyers list every week?