“I tried to write a blog. Ended up with a therapy session in Google Docs.” 😅 Relatable. Remember, your job isn’t to become Hemingway. It’s to build the company. But founders keep white-knuckling their own marketing — spending hours on one LinkedIn post while their sales pipeline is gasping for air. The Authority content Engine fixes that by turning your thoughts into market-moving content. Your late-night ramble becomes a 3,000-word AEO blog, 10 social posts, and a case study. You look like an omnipresent genius. You didn’t even lift a pen. Content therapy → market authority. That’s the loop.

I was laid off four times in four years. Once during onboarding. Once after a stellar review. Always blamed on "company restructuring." Never on performance, I actually keep up with many of my past managers. But here's the absurd part: every interview after, I had to defend those short tenures like they were my fault. Companies get to restructure without consequence. Leaders get to explain why they weren't valuable enough to keep. That asymmetry taught me something critical: If you don't control your narrative, someone else will. Your internal reputation dies the moment you leave. Your accomplishments vanish into Slack archives. Your strategic thinking exists only in old decks nobody reads. But a personal brand? That compounds. When you build authority publicly—teaching frameworks, sharing results, documenting strategic thinking—you create a reputation that transcends any single company. You become known for your expertise, not your employment status. Now when I talk to founders, they don't ask about gaps on my resume. They reference systems I've shared, case studies I've written, frameworks they've implemented. Same career. Different story. One I control. If you're a leader in 2025 and you're not building a personal brand, you're vulnerable. Not because you're not talented—because your talent is trapped inside someone else's narrative. Build your authority now. Teach publicly. Document your thinking. Own your expertise. The next restructuring is coming. Make sure your credibility doesn't leave with your badge. And for founders? You need to build systems that help you avoid laying off 20% of your workforce every 6 months. Stay lean for as long as possible, elevate your personal brand to do the heavy lifting of attracting customers, and don't put the employee's who bet on your company in danger because you over hired.

I had an interview recently where I mentioned leading a “team of one” at a $4.3B revenue enterprise—significantly contributing to their first $1B quarter. The interviewer looked at me skeptically and asked, “And they let you go?” Yes, they certainly did That one question sums up what’s broken in corporate. In six months, I activated 250,000 customers and helped generate an estimated $300M in revenue from campaigns I ran solo. Yet my contract was cut short. Here’s what those six months looked like: My first senior manager went on sabbatical a week after I joined (not disclosed during hiring). Her replacement stayed a few weeks, then went on maternity leave. My third senior manager opened our first meeting by saying, “I don’t have time for this,” and I saw her twice thereafter - once in a 1:1 check-in, and then to lay me off as we had "activated enough." I executed alone and delivered mission-critical results. And yet, that six-month tenure often gets judged harshly. It was the period where I created some of the biggest impact of my career—and also learned how fragile a contractor’s role can be when leadership checks out. I think about it often. It taught me two things: Results don’t protect you in broken systems. Leadership isn’t about being present on paper—it’s about showing up in practice. The best way to protect yourself against situations like this? Build enough authority that you have a pipeline of offers ready to hire you the moment you're let go, or better yet, escape the corporate race entirely!

Hey everyone — I’m Morgan, founder of Dipity Digital and creator of the Authority Content Engine™. Over the last decade, I’ve helped scale brands from scrappy pre-revenue startups to multi-billion-dollar enterprises, and I built this space to teach you the exact system I use to turn content into revenue, trust, and long-term market authority. 👩‍💻 What you’ll get here This community is built around our 90-Day Authority Content Engine Curriculum. We’ll cover: - How to overcome the digital trust deficit and make content your best salesperson - Building a content funnel that actually converts (TOFU → MOFU → BOFU) - Packaging and pricing your expertise with value-based models - Amplifying your message through PR, backlinks, and social distribution - Designing the digital canvas (brand, website, CRO) that makes prospects take you seriously 🔥 The goal: By the end, you’ll know how to run an engine that continuously builds credibility, pulls in inbound leads, and drives revenue without bloated marketing teams. 💬 Your Turn — Introduce Yourself Drop a quick post below with things: 1. Your name 2. Your business (or project you’re working on) 3. Your biggest goal for the next 90 days 4. What your most unique business-related skill is This way, we can connect, support each other, and make sure the community aligns with what you’re building. Excited to get started with you all. Let’s make this the most valuable part of your growth journey. 🚀