2d • General discussion
I was laid off four times in four years.
I was laid off four times in four years.
Once during onboarding. Once after a stellar review.
Always blamed on "company restructuring."
Never on performance, I actually keep up with many of my past managers.
But here's the absurd part: every interview after, I had to defend those short tenures like they were my fault.
Companies get to restructure without consequence.
Leaders get to explain why they weren't valuable enough to keep.
That asymmetry taught me something critical: If you don't control your narrative, someone else will.
Your internal reputation dies the moment you leave. Your accomplishments vanish into Slack archives. Your strategic thinking exists only in old decks nobody reads.
But a personal brand? That compounds.
When you build authority publicly—teaching frameworks, sharing results, documenting strategic thinking—you create a reputation that transcends any single company. You become known for your expertise, not your employment status.
Now when I talk to founders, they don't ask about gaps on my resume.
They reference systems I've shared, case studies I've written, frameworks they've implemented.
Same career. Different story. One I control.
If you're a leader in 2025 and you're not building a personal brand, you're vulnerable. Not because you're not talented—because your talent is trapped inside someone else's narrative.
Build your authority now. Teach publicly. Document your thinking. Own your expertise.
The next restructuring is coming.
Make sure your credibility doesn't leave with your badge.
And for founders?
You need to build systems that help you avoid laying off 20% of your workforce every 6 months. Stay lean for as long as possible, elevate your personal brand to do the heavy lifting of attracting customers, and don't put the employee's who bet on your company in danger because you over hired.
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I was laid off four times in four years.
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