You’ve shown up. You’ve posted. You’re being seen. But do you have the backend in place to support what happens after? Last week, I shared that I attended a workshop (you might’ve seen the emails) — it was packed with valuable strategy for generating organic leads, but it was fast-paced, with hundreds of people… and easy to get lost in the overwhelm. So I went ahead and built the whole system out myself. And now I want to walk a few of you through setting it up too — live, step by step. What we’ll do together: 🛠 Set up your backend to capture and follow up with leads ⚙️ Use GoHighLevel to automate the flow from content → conversation (for FB & IG) ✅ Leave with a system fully built and working — so you can start generating organic leads immediately (maybe even during the workshop). You don’t need paid ads. What you need is a backend that lets you focus on what really matters: Showing up, delivering your message, and being your authentic self on camera — without the chaos behind the scenes. I’m currently getting a sense of attendance and will schedule the workshop within the first two weeks of June. ✅ You’ll need a free 14-day GoHighLevel trial to follow along (but you can wait to activate it once the date is confirmed). Access the free trial here when ready! 👉 Save your spot for the free training here. I’m keeping it intimate, actionable, and fully guided. If this feels like the piece you’ve been missing — I’d love to support you behind the scenes. Elfina 💛

This week in my newsletter, I’ve been sharing more of the behind-the-scenes business stuff — the systems and structure that support all the visibility work we do on camera. So in case you missed it, this is your reminder... There’s a free workshop happening tomorrow that I’ll be attending too. I’m revisiting organic lead generation after my ads account got hacked, and honestly, this came at the perfect time. It’s all about setting up a simple, automated system that helps you generate leads and follow up — using organic posts (no video required). The system is already built for you so you just need to show up. It’s such a great way to create some flow and consistency behind the scenes, especially if your content is already starting to land. And here's something extra I'm offering for members only: After the workshop, I’m doing a special free bonus Power Hour just for new annual members inside the community — where I’ll help you build a custom backend workflow that fits your content style and supports your goals. Just click the link below and you’ll automatically get the workshop details sent straight to your inbox (and yes — you’ll get a little peek at how automation works behind the scenes 😉). 🔗 Sign up here and get the workshop details before it starts tomorrow at 9am PST. Hope to see you there! 🥰 Elfina 💖

This one’s for those of you showing up on camera while also building your community — coaching, creating, launching, experimenting… sometimes all at once. I know what that feels like. You're not just delivering content — you’re also figuring out the backend systems, trying to grow your audience, and still finding the courage to be visible. And sometimes? You just need a system that keeps moving when you can’t. I recorded a quick behind-the-scenes video showing how I use Skool to: - Build a waitlist that keeps momentum going even when I’m off-grid - Use a flash-launch strategy that doesn’t burn me out - Set up simple automations to follow up and nurture without being stuck to my screen 📺 Watch it here. Lately I’ve been saying it feels like I’m building a vehicle — testing the parts, syncing the system… and finally driving it. (Let’s be honest, I’m basically building a Lambo. 😂) Jokes aside, I love automation. And if you’re also balancing content creation, coaching, and community growth — this little workflow might help you while you're building your vehicle of choice. ~ Elfina 💖

Hey @Elfina Luk thank you so much for your advice in the call we had! I started to write an ice breaker and offer DM and would love to get some feedback from you! What do you think? Ice Breaker message: “Hey [Name], I’m working on a new tool for community spaces that’s still in early testing — thought of you immediately. Would you be open to taking a quick look and giving your thoughts?” Follow Up message: Hey [Name], I’m building something new for online communities like yours — virtual spaces where members can meet, share, or run events in a more natural, relaxed way. Think: avatars, shared spaces, screen sharing, and fun little interactions — but without the pressure of always being on camera. I’m not selling anything (yet) — right now I’m just inviting a few handpicked community leaders to try it out, give honest feedback, and help shape where it goes. Totally free, no strings attached. If you're curious, I’d love to show you how it works in a quick call. And if you’d like to test it live, I’m happy to personally join your community event to help with setup, support, and make sure everything runs smoothly. Would you be open to that?

Hello, @Elfina Luk , how are you? I have a question about choosing video soundtracks to change up the flow of a video. What thought process could help me pick the sound of the moment? What is a good method to use so that the change in music does not sound too abrupt?