Need your suggestions please - Wine Bot
UPDATE: Over the past week or so, I've finished the butcher's spotlight article, did an in-person quick demo of the Wine Pairing Pal (he was busy), sent a link to the WPP so he could play with it, and just finished the follow up zoom meeting to finalize the business spotlight article and pitch the WPP.
He liked it but didn't seem all that enthusiastic. He said he was pretty cash strapped. Maybe that's why he wasn't all that enthusiastic. He only marks his wine up 40% over cost so his margins aren't that high; however, I pointed out that if he made on average $5 per bottle, the WPP would pay for itself if it helped him sell just 5 bottles more per week. I asked if he thought that was possible and he just didn't know. (He's only been open about 3 weeks.) He said he would ask "corporate" for their take on it (it's a franchise). I offered the idea that I could easily build a WPP for every location and maybe it's something that corporate could buy and give to all locations to help their wine sales. He said he would and he probably will, but I don't expect anything to come of it. I expect if corporate likes the idea, they'll steal it and get their own marketing people to do it.
The price I offered was $97 per month and a $97 setup fee because somebody - me - would have to load in all of their wines, prices, and flavor profiles. I thought for sure that was a palatable price. There would be a few additions and deletions that would have to be done every month.
I'm so bummed. This WPP is really cool. However, I think I'll remove any branding I did for his demo and find other wine-carrying butcher shops to pitch it to. I'm thinking about doing a snail mail campaign in a hand-addressed envelope, screen shots, and a link to give it a try.
Does anybody have any other ideas? insights?
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For my newsletter and media site, I just conducted an interview with the owner of a new butcher shop that opened up in town. He'll be featured in a business spotlight. When we talk to go over the article, I want to suggest a wine buddy ai chatbot for his store. They carry a nice selection of wine that people can pick up when they pick up their butcher order and I'm pretty sure this will help them sell more wine.
Where I need your help is with this: I'm thinking the best way to keep up the knowledge base for this Wine Bot is with a Google sheet where they can update the wine and the flavor profile. I'm not a wine connoisseur so what is the easiest way to grab that information about each bottle they carry? Or would we be better off just sticking to the basic descriptions of basic wine categories like cabernet, merlot, pino grigio, etc. and not worry about the individual bottles?
I plan to have a demo ready for him on Monday. I'm excited because he's a young guy and he'll actually "get it!"
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Teresa Robinson
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Need your suggestions please - Wine Bot
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