4d • General Discussion 💬
Today's Article.
Hey guys, today I wrote an article about Ben Hardy's Science of Scaling.
A lot of the stuff he talks about is exactly the same principles I apply for scaling. He has managed to simplify it all in his last book.
If you haven't read his books, you should go to Amazon and buy them all and read them one by one. I would suggest it in this order...
START HERE: Foundation Building
1. "Willpower Doesn't Work" (2018)
2. "Personality Isn't Permanent" (2020)
INTERMEDIATE: Goal Setting Revolution
3. "Be Your Future Self Now" (2022)
ADVANCED: Business Scaling
4. "10x Is Easier Than 2x" (2023) - Co-authored with Dan Sullivan
5. "The Science of Scaling" (2025) - Co-authored with Blake Erickson
READING STRATEGY
For Personal Development Focus: Start with 1-3
For Business Growth Focus: Start with 4-5, then backfill 1-3
For Complete Transformation: Follow the sequence 1-5
CONCEPT EVOLUTION TRACKER
Environment Design (Book 1) → Identity Design (Book 2) → Future Self Connection (Book 3) → 10x Thinking (Book 4) → Scaling Systems (Book 5)
Each book builds on the previous frameworks, so starting with the foundation gives you the full psychological toolkit Hardy has developed over 7 years of research.
The progression takes you from "how to change yourself" to "how to scale exponentially" in a logical sequence that builds competence at each level.
Can I ask you a huge favor? If you are finding value in this community would you be so kind to share it with others? The more people in the community the easier it is for me to dedicate more time & resources for scaling entrepreneurs like you.
Would love to hear your thoughts on what topics would you like me to cover. This is the best perk of being part of this community, I am here to serve all of you.
Have a great weekend!!
Cruz
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Today's Article.
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