"I don't know what to write"

Maliha M

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5d (edited) • 💬 Discussions

A couple of days ago, I ran a poll where I asked about your biggest bottleneck.

The bottleneck that got the most votes was this: "Not knowing what to write about."

So, let's fix it, shall we?

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💡 How to come up with topics to write about:

If you have an education business, each piece of your content should do two things:

teach (for building authority and trust)
and promote (for direct sales or product awareness)

To do that, start with your offer. What are you selling?

Let's say

@Gc Tsalamagkakis

(sorry dude, I'm gonna pick on you) is trying to sell his newsletter hitlists (this thing right here → https://tsalamazing.com/hitlists).

I can think of at least 10 blog posts GC can write just for that (and then link to each other for SEO).

For example:

- 10 benefits of growing a newsletter using newsletter ads

- How to vet a newsletter (or 5 red flags you shouldn't advertise on a newsletter)

- 10 reasons newsletter ads trump social media ads

- A head-to-head comparison between growing your audience with newsletter ads and social media ads

- When is it better to use social media ads over newsletter ads (then sneakily promote the newsletter hitlists tool)

I don't want to brag, but there's plenty more where this list came from.

And to the people who complain about creating but not making money, I say this: Start with your offer! And if you do not have an offer, then that right there is your problem. Fix it first, and fix it quickly.

Anyway. I just solved your "don't know what to write" problem. You're welcome.

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Now, for good measure (and my own accountability), here's what I've planned for my own content game:

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❤️ The Side Blogger

The Side Blogger gets a heart because it is my primary channel and asset, and the platform that drives the most conversions. My content goals with TSB:

1-3 posts per month focusing on a thing I sell (my own product or the membership). These posts are part teaching (for building authority) and part promoting (some will buy, others will at least join the list to learn more).

1-2 posts per month promoting an affiliate product (may be somebody else's offer, but primarily focusing on SaaS/brands because I want to up my sponsored content game, so I need to prep my site for that... and the more posts there are similar to what I can do for brands, the better... I shared this in May Field Notes... so if you're a Vault member, refer to that)

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🧲 Medium

Medium is a discovery channel for me. The goal is to attract people to join my newsletter or buy low-ticket something-something, again, to get them on my list, and hey, if a person joins as a buyer, even better.

Content goals on Medium: