The PPC Report Most Sellers Ignore (and lose money for it)
The Search Term Report is one of the most valuable reports in Amazon PPC, but most sellers don’t check it enough. It shows the exact phrases shoppers typed before clicking your ad, not just the keywords you targeted.
Reviewing it regularly helps you see what’s really working:
  • Find wasted spend from clicks that don’t convert 
  • Spot winning keywords that drive profit 
  • Discover new ranking opportunities 
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Trevin Peterson
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The PPC Report Most Sellers Ignore (and lose money for it)
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