I’d say the Standard plan is what you need for proper product research. The main difference comes down to the number of ASIN dives 100 versus 1,000. On average, a thorough product or keyword opportunity analysis uses at least 10 ASINs. With the Standard plan, that effectively gives you around 10 dives per month if you spread them out. Data dive is super powerful for overall product validation and identifying keyword opportunities. While the software offers many features, ASIN dives are required to unlock its potential. Here's what I usually advise people tell people on coaching calls. It's better to spend a few hundred upfront to either get it right or find out it's wrong. Rather then spending a few thousand on the wrong inventory.

I would say it's still very hard to track, but stay away from anything that doesn't look natural. For example organic sales of 10-15 units a day on day 1 of launch or activity like that would get flagged. I’d recommend a combination of PPC and some SFB to get started. If those aren’t helping improve your rankings, there are likely other factors at play that need attention. SFB can help you reach page one, but it won’t keep you there unless the underlying issues are addressed.

Hey Musu I am glad we had our call to understand your business concerns. We've already onboarded you and we're going to try to turn this around and make this work.

@Trevin Peterson Thanks Trevin for sending Musu this way.

It's a warning sign that the brand maybe dominating the niche, but it's not a complete deal breaker. I would say it is a real concerning factor, especially if you auto generated the Data dive report which pulls in the top sellers for the keywords.

Hey Joseph. What you are being required to do is get brand approval and generally speaking this process takes somewhere between 2-4 days roughly to get approved. I would highly recommend you do not choose generic to start as it can get complicated later when you decide to change it.