PPC cost advice and boost for more sales

Hi guys, happy to be here! After 1 year of dealing with suppliers, I finally managed to launch my first product. It’s been live for 3 weeks now.

Sales are coming in slowly and I’m struggling to balance PPC spend (very high ACOS) with keeping visibility. When I reduce bids, visibility drops and sales slow down — how do you usually handle this in the early stages of a launch? Any advice would mean a lot

Just to give more context:

3 weeks into the launch
Started at $39.99 with a $5 coupon, recently lowered to $37.99 with a $5 coupon
So far sold 60 units
2 reviews with 5 stars
From launch until today ACOS is around 76%
In the first 2 weeks alone, PPC spend was about $885

I’ve tried reducing bids, but every time I do, visibility drops and sales slow down. I’d really appreciate suggestions on how to optimize PPC without losing momentum and also to increase sales.

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