6d • General discussion
Get Your First 3 Videos Approved
If you’re submitting your first 3 videos to unlock onsite placement, here are the biggest approval savers I see over and over:
1) Film in the safest format (don’t make it harder on the reviewer)
- Use landscape / horizontal (16:9) if you can—this is the most “standard” for Amazon product videos and avoids weird cropping on product pages.
- Amazon does support vertical (9:16) in some video contexts, but for the “first 3,” landscape is the safest play.
- Avoid black bars, heavy borders, or tiny product framing. Clean + full-frame wins.
2) Make it a PRODUCT DEMO… not a social post
Your first 3 should feel like: “Here’s what it is → how it works → why it’s helpful.”
- Show the product clearly within the first 2 seconds
- Demonstrate the main feature (buttons, texture, assembly, before/after, etc.)
- Mention who it’s for and what problem it solves (without medical claims)
3) Audio + lighting matter more than fancy editing
- Bright, even light (window light is perfect)
- Clear voice (no loud music competing with you)
- Stable shot (tripod or prop your phone)
4) Avoid the common “instant rejection” topics
These are frequent deal-breakers in Amazon’s content rules / enforcement patterns:
- ❌ No prices, discounts, promo codes, “today only,” or time-sensitive claims
- ❌ No asking for reviews/likes/follows (ex: “leave me a 5-star review”)
- ❌ No external links or pushing people off Amazon
- ❌ Be careful with medical/health claims (even “this helps my anxiety” / “heals pain”)
- ❌ Avoid anything that looks like targeting kids / featuring kids for the first 3 (many creators report higher rejection risk)
- ❌ Don’t show anything you don’t have rights to (copyrighted music playing clearly in the background is risky)
5) Keep it simple, clean, and “Amazon-native”
- Plain background, uncluttered counter/table
- Title is straightforward: Product name + what it does
- Make sure the product is the hero the entire time
✅ “First 3 Videos” easy script formula (30–60 seconds)
Hook (0–2s): “If you’re looking for a ___, this one is worth seeing.”
What it is (2–8s): “This is a ___ and it’s designed to ___.”
Demo (8–40s): Show the main feature working (close-ups!).
Real-life use (40–55s): “I use it for ___ because ___.”
Close (last 3s): “That’s the quick look—here’s what it looks like finished.”
What Amazon is REALLY “looking for” in the first 3 (deep research summary)
Based on Amazon’s published video rules around no price/promos/time-sensitive claims and no misleading claims, plus consistent creator reports, reviewers are essentially checking for three buckets:
A) Compliance
They’re scanning for restricted content: price/promos, external URLs, review solicitation, misleading claims, risky health language, etc.
B) Watchability / Quality
Not “cinematic,” but clear product visibility, understandable audio, no distracting borders/letterboxing, and a stable shot.
C) Helpfulness
They want useful shopping info: what it is, what comes in the box (if relevant), how it works, how big it is (show scale), and what makes it different.
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Get Your First 3 Videos Approved
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