Get Your First 3 Videos Approved
If you’re submitting your first 3 videos to unlock onsite placement, here are the biggest approval savers I see over and over: 1) Film in the safest format (don’t make it harder on the reviewer) - Use landscape / horizontal (16:9) if you can—this is the most “standard” for Amazon product videos and avoids weird cropping on product pages. - Amazon does support vertical (9:16) in some video contexts, but for the “first 3,” landscape is the safest play. - Avoid black bars, heavy borders, or tiny product framing. Clean + full-frame wins. 2) Make it a PRODUCT DEMO… not a social post Your first 3 should feel like: “Here’s what it is → how it works → why it’s helpful.” - Show the product clearly within the first 2 seconds - Demonstrate the main feature (buttons, texture, assembly, before/after, etc.) - Mention who it’s for and what problem it solves (without medical claims) 3) Audio + lighting matter more than fancy editing - Bright, even light (window light is perfect) - Clear voice (no loud music competing with you) - Stable shot (tripod or prop your phone) 4) Avoid the common “instant rejection” topics These are frequent deal-breakers in Amazon’s content rules / enforcement patterns: - ❌ No prices, discounts, promo codes, “today only,” or time-sensitive claims - ❌ No asking for reviews/likes/follows (ex: “leave me a 5-star review”) - ❌ No external links or pushing people off Amazon - ❌ Be careful with medical/health claims (even “this helps my anxiety” / “heals pain”) - ❌ Avoid anything that looks like targeting kids / featuring kids for the first 3 (many creators report higher rejection risk) - ❌ Don’t show anything you don’t have rights to (copyrighted music playing clearly in the background is risky) 5) Keep it simple, clean, and “Amazon-native” - Plain background, uncluttered counter/table - Title is straightforward: Product name + what it does - Make sure the product is the hero the entire time