Personalization used to mean scraping a name and company from LinkedIn, dropping it in the first line, and hitting send. "Hey {FirstName}, I noticed {Company} and thought..." That worked in 2022. It's dead now. Everyone's doing it and prospects can spot a mail merge from the subject line. What changed for me was treating personalization like actual research instead of a data field. Here's what I started doing: → I scrape the prospect's entire website. Not just the homepage. Blog posts, service pages, case studies, about page, even their contact form if it's there. → Then I feed all of that into OpenAI and have it analyze what they actually do, who they serve, and what problems they're likely dealing with. The AI doesn't just summarize. It finds the specific details nobody mentions in generic outreach. So instead of "I saw you work in logistics," the email opens with "Noticed you handle cross border freight into Mexico. Your blog mentioned customs delays eating 15% of delivery windows." That's the kind of line that gets opened because it doesn't sound like 500 other emails they got that week. The reply rates went from 2-3% with generic personalization to 8-10% with actual research. One prospect replied last week: "Your email won because you actually read our site. Everyone else sent the same template." The system I built does this automatically. Scrapes the website. Analyzes every page. Generates icebreakers that reference non-obvious details. It writes openers like a human who spent 20 minutes studying their business, except it does it for 1,000 prospects in an hour. Here's what I learned building this: Small prompt details make a massive difference. Having OpenAI shorten company names naturally (say "Stripe" not "Stripe Inc.") and reference specific pages beyond the homepage makes it feel real. The difference between "I saw your website" and "I saw your freight tracking dashboard lets customers get ETAs without calling" is everything. One feels like spam. The other feels like someone did their homework.

Recently worked on an AI system for a music industry website redesign. There were two parts to it: 1. A public-facing AI chat widget for general queries + lead capture 2. A private, full-screen AI assistant inside the client portal. The second one was more interesting. The client didn’t just want “AI support” — they were concerned about users overusing it and burning unnecessary tokens. So instead of a typical chatbot, I designed a session-based interaction system: - Each user gets a 5-minute active window - At minute 4 → a warning is triggered (“1 minute left”) - At minute 5 → session ends + redirects to an external GPT - Then a 5-minute cooldown kicks in - After cooldown → user can start again It basically runs in a loop. What’s interesting is how this changes behavior: Users become more intentional with their questions instead of treating it like an endless chat. Also ended up optimizing one of their internal workflows in the process: A task that used to take ~6 hours manually is now done in under 10 minutes. No fancy theory here—just structuring AI usage in a way that actually makes sense operationally. Still experimenting with how far this “controlled AI interaction” approach can go.

Proof beats opinion. Feedback is easy to give. Advice is easy to give. Payment is proof. If someone is willing to pay, the problem is real. Everything else is just conversation. Do you agree?

Let me ask you something… If someone finds your business today, where do you actually send them? Instagram? WhatsApp? DMs? That’s fine… but here’s the thing I always point out when I’m talking to business owners one-on-one: At some point, people want to check you out properly. Not just scroll your page… but really understand what you do, how it works, and if they can trust you. That’s where a website comes in. It’s basically your space. No distractions, no algorithm, no competing posts. Just you, your brand, and a clear path for someone to go from “this looks interesting” to “I’m ready to buy.” Because let’s be honest…Answering the same questions in DMs over and over gets tiring. A website handles that for you. It explains, it builds trust, it guides people, even when you’re not online. And if you already have one, quick question…Does it actually do that? Like, if a stranger lands on your site: - Do they instantly understand what you do? - Do they trust you within a few seconds? - Is it fast and easy to use? Because a lot of times, it’s not that businesses need more traffic… they just need a better experience for the traffic they already have. That’s usually where the real difference comes from. So, do you currently have a website that you’re confident in, or are you still mostly relying on social media? And if you’ve got questions around this, drop them below… happy to talk through it

AI SAAS Builders is now focused on one thing: Shipping AI SAAS. If you’re here for anything else, this won’t be the place anymore. This is a builder room now. Drop BUILD below and tell us what you’re building.