From Faceless to stepping into the room

Last week, I did something that felt both strategic and deeply personal.

I transferred ownership of my “faceless” Skool community to my primary account and rebranded it.

Before the rebrand I had 93 midlife woman in the community, — all of whom joined through a faceless Instagram account. Now they are joining from both my faceless instagram and my original instagram.

I can say that being faceless is safe. Being visible changes the energy.

On the tech-side it was not so hard - I got good support from Skool.

Here’s what actually mattered in this transition:

1️⃣ Ownership changes authority, not just admin rights

When your name is on the community, members subconsciously recalibrate. They’re no longer following “content” — they’re following you. That shift alone raises trust and expectations.

2️⃣ Rebranding is emotional, not just visual

A new name or identity isn’t about fonts and colors. It’s about alignment.

3️⃣ Visibility introduces nervous system work

Going from faceless → visible isn’t a marketing move .For me it was an identity expansion.

4️⃣ The community didn’t reset — I did

The members didn’t suddenly expect a different experience. I did.

This shift matters to me because it brings my inner and outer goals into the same lane. Who I am becoming and the business I’m growing no longer need separate strategies.

That kind of alignment changes how you lead.

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