I made a walkthrough showing how to use an AI Entity Visibility Scan prompt.
This is for checking how well AI actually understands a business.
Not just:
“Does the site look good?”
But:
“Can AI clearly identify who this business is, what they do, where they’re located, what they should rank for, and what proof exists across the web?”
In the video, I run the prompt through Gemini using a current website as the example.
Then I compare it against a rebuilt version that was structured more intentionally.
The big difference:
The original site is more of a standard website.
The rebuilt version is more of an entity system.
It connects the dots between:
- the business
- the owner/founder
- location
- services
- reviews
- videos
- trust signals
- intellectual property
- schema
- supporting content
That’s the point.
You’re not just refreshing a website.
You’re helping Google and AI systems understand the business clearly.
Or said another way:
You’re turning the lights on.
Here’s the walkthrough:
And here’s the prompt/wiki:
Try it on a site you’re working on and see what comes back.
I’d be curious what gaps it finds.