For the best viewing experience, I recommend watching on mute or at a faster playback speed. There is music playing in the background, so Loom’s auto-generated summary and chapters may be inaccurate. The chapters are mostly picking up the songs, not the actual workflow. https://alexseo.co/blog/aeo-for-local-businesses

Just published a full guide on AEO for local businesses. If you work with local clients or run a local business yourself, this is the most practical thing I've written on the topic. The core framework is the Local AI Visibility Stack — 9 layers, built from the bottom up. Most businesses have gaps in layers 1–4 before they even get to content or schema. The article includes: — The full Local SEO vs Local AEO comparison table — How AI systems actually understand local businesses (4 layers) — GBP optimization specifically for AI visibility — Service page and city page structure for AI extraction — LocalBusiness schema example (copy-paste ready) — A 32-point audit checklist organized by stack layer Run the checklist on your own business or a client. Post your results in Entity Lab — specifically what layer you found the biggest gap in. Link: alexseo.co/blog/aeo-for-local-businesses

I’m testing whether Gemini inside the browser can automatically fill out our school pages in Google Chrome. I’m using ChatGPT on the other side to generate the prompt, and I’m also watching for any risk of it breaking things, so I test in a controlled environment. In the new classroom, it successfully started with a structured page flow, including an intro section. I titled the test around building school communities categories inside Chrome automatically.

I've been building toward this for a while. The lab is finally ready. Here's what this is: a working lab for business owners, marketers, consultants, and SEO operators who want to stop chasing rankings and start being selected by AI. Search has changed. Google, ChatGPT, Perplexity — every AI system now decides which source to cite before the user ever clicks. You can rank #1 and still be completely invisible to AI. That's not a traffic problem. It's a structural one. The gap between ranking and being selected is structural. And it's fixable. That's what we build here. Here's how to start: 1. Go to the Start Here module in the Classroom. 2. Run the Entity Health Check. 3. Post your result in the Entity Lab category. 4. Introduce yourself in the Start Here category. The first weekly challenge drops Monday. See you in the lab. — Alex alexseo.co SEO gets you ranked. AEO gets you selected. The gap is structural.

Hey — welcome. I'm Alex. I've been doing SEO for 15 years and I built this lab because the way search works has fundamentally changed and most people are still optimizing for the wrong thing. Rankings matter. But AI systems — Google's AI Overviews, ChatGPT, Perplexity — now select which source to cite before anyone clicks. If your content isn't built to be extracted and cited, it doesn't matter how well it ranks. That's what we're here to fix. This isn't a tips group. It's a working lab. You bring something real — a website, a page, a draft, a problem — and we help you build something structured you can actually deploy. Start here: 1. Run the Entity Health Check (in the Start Here module). 2. Drop your result and intro below — name, what you do, your site, and what you want AI to understand about your brand. See you in the lab. — Alex