Great insight, thanks for sharing. You uncovered a few other things here when I read between the lines. As a small company, it is difficult to attract 10's when competing against the big guys. We're always looking for that prodigy and this makes you step back and focus on the deep bench as you state. Also, Norway has such a small population compared to their results. It reinforces that the right strategy can give a smaller company the edge. Also, are there really any 10's available in AI anyway? Does anyone know what that is? Take your advice and focus on the DNA and the AI is a bonus. I'm about to lose some friends and this will be my jinx - thankfully Norway doesn't focus on hockey...Go Canada!