If you're stuck with constant promotions or trying to outguess the algorithm hoping more views will turn into more consistent bookings, my guess is your listing isn't set up as a decision making asset. I know this is contrarian opinion. But here's the hard truth. Just because more guests SEE you, doesn't mean more guests will CHOOSE you. Visibility is an amplifier. If your listing isn't creating the right desires for the right guests, it is an underperforming asset. And more views simply amplifies the underperformance - it doesn't fix it. That leaves you stuck in a constant loop of hustle and competition. When you take a Conversion-First Approach it shifts the pieces you take action on and puts you back in control instead of chasing your competitors or marketing more. If you want to know where to start with Conversions-First solutions drop CONVERSIONS in the comments below and I'll get a free training over to you.

A big challenge I see lots of hosts getting tangled in is pricing so I just wanted to share this - hope it helps someone! Something that is really overlooked from a booking psychology point of view is that pricing too low can be just as detrimental to getting bookings as pricing too high. Low prices convey to your ideal guests - 'this seems really low, there must be something we are missing or there must be something wrong with the place". There is a saying in sales and marketing that a confused mind says no. If the price doesn't match what the listing is promising, whether too low OR to high, guests will pass it by.

Whenever you are trying to decide which amenity to include it needs to be really specific to your individual listing and why guests tend to chose it in the first instance. Say you are trying to decide between adding a hot tub OR a sauna. If your place attracts people unplugging in nature a sauna may be a better motivational fit while a hot tub could have a more generic appeal. A simple starting point is to go to Airbnb as a guest, search your location using the number of guests you host, click on Filters, then scroll down to > Amenities > Popular. Hot tubs will often show here if they are a often chosen search filter for your location..

Not writing an Airbnb review causes a temporarily dip in visibility, usually for 1-2 weeks. Airbnb business model is built on 'trust' and they are very upfront in reminding hosts that reviews are important. The algorithm is built to measure over 100 elements in determining which listings are shown in specific searches so don't miss the opportunity to tick this one off.

"A picture tells a thousand Words" - What is YOUR Cover Photo Saying? While it's tempting to lead with your 'nicest' photo or 'best amenity' these are not always the photos that attract the most clicks. Your cover image needs to speak to the core of the experience guests imagine having in the stay they are planning. It is usually emotional rather than amenity-focused, though amenities CAN also sell on emotion. Here's an example from one of our members listings. This is a listing in Pigeon Forge - a cabin that hosts 8 guests. Right now, the image of drinks for two on a bed is simply not speaking to the person booking a cabin in Pigeon Forge for 8 people - it doesn't match their expectations of the experience. The story of this photo is "enjoy some intimate time for two". It's not a bad story, it just isn't right for this listing. I suggested switching it to the second image to change the entire 'story'; this photo 'says'; - There are spaces to gather where everyone can interact and be together, while still having different zones within the space - The air-hockey table subtly anchors in the concept of 'fun'. - The way our eyes process images is from the center out - bang in the middle of the photo is the fireplace mantle, so it triggers in a micro-second gathering around an open fire-place. - The photo also showcases the 'true' cabin style, the core type of stay the right-fit guest is imagining. So as a top of search trigger on scroll, it should tick the top level mental check-list for this listings' specific Guest-Match™. It's pretty nuanced to get your cover photo just right - it has a triple duty to perform - but digging into past reviews helps give you clues about how guests describe the best parts of their stay. Tell me what YOUR cover photo is saying right now?