Feb 27 • General discussion
Pricing Psychology Every Host Should Understand
A big challenge I see lots of hosts getting tangled in is pricing so I just wanted to share this - hope it helps someone!
Something that is really overlooked from a booking psychology point of view is that pricing too low can be just as detrimental to getting bookings as pricing too high.
Low prices convey to your ideal guests - 'this seems really low, there must be something we are missing or there must be something wrong with the place".
There is a saying in sales and marketing that a confused mind says no. If the price doesn't match what the listing is promising, whether too low OR to high, guests will pass it by.
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Pricing Psychology Every Host Should Understand
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