What happens when media is free?

This caught my eye today by David Lerech on Linked In:

https://www.linkedin.com/posts/activity-7439332637028208640-H-mN?utm_medium=ios_app&rcm=ACoAAAKJZ_4BVEo30jrn5CjSvRt6xoz0dpEhANg&utm_source=social_share_send&utm_campaign=copy_link

https://www.broadcastnow.co.uk/broadcast-international/amazons-ai-studio-in-hiring-mode-as-chief-outlines-strategy/5213429.article

The broadcast article referenced is behind a paywall but this article backs it up :

https://www.pressreader.com/israel/jerusalem-post/20260208/281956024225783

If you’ve been following the industry trends (Spotify,

Apple, Amazon, YouTube) media is increasingly becoming top of funnel for something else ie live concerts/ Apple Merch/ anything to buy on Amazon/ everything else not on Amazon!

And with GenAi lowering the cost to produce media to zero, or atleast the cost of compute which will decrease as time advances (like the internet did the same to distribution) there could be a Seismic disruption coming our way as media becomes free. Free to make and free to consume.

I’m glad to see how Hollywood appears to be gearing up, but is it enough? We shall see.

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