3k PIF + $500/month
Mobile detailing company, owner doing $15-20k/mo with 2 technicians. He found me through Instagram, filled out the form on my site, and hopped on a call.
What he actually needed wasn't more leads. His problem was that his whole business lives in his head. His techs call him all day asking the same questions, quality standards, how to handle customer situations, troubleshooting. He can't scale past 2 guys because every new hire means more calls to him. 3 lessons from it,
1. The form data wins deals. I knew the call was discovery, not small talk
2. Sell the problem they said, not the product you have. He never asked for a knowledge base. He said "my techs won't stop calling me"
3. Anchor high off of value, if you can get them to quantifiably see the value that you're giving them, whether that's time or easier money, for example, "I'm saving you $20,000 this month and charging $1,000." Any sane human would take that deal, and if they don't, then there's another problem. That's not the price.
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3 comments
Jake Davids
3
3k PIF + $500/month
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