Your website isn't enough anymore

Most businesses and practitioners are focusing purely on growing their website's traffic via SEO.

The problem with this is all your eggs are in one basket. Algorithm updates can make or break your performance. If you lose visibility on search, you also lose recommendations from LLMs.

And once you lose website performance, you double down on your domain. Pouring fuel on the fire. If what you've been doing isn't working, doing more of it only breaks it faster.

This leads to revenue drops you can't explain, marketing budgets getting cut, competitors showing up in ChatGPT and Gemini when your brand doesn't, and the slow realization that everything you built on Google is one update away from disappearing.

After driving thousands of signups directly from LLMs, and taking one client from 0 to 100+ AI Overviews with 7x revenue from AI search, here's what I'd focus on instead:

Omnipresence.

This means showing up for your buyer's searches across every placement that matters: your site, social posts, guest posts, listicle mentions, podcast features, AI-indexed sources. Not one channel. All of them, working together.

This is because when you build off-site signals alongside your domain, things start compounding in the right direction. LLMs recommend your brand. You show up in more AI Overviews. Search traffic stays healthy because Google sees the authority signals too.

Which leads to your domain thriving, your web presence thriving, and buyers finding you on whichever surface they happen to be searching.

You can think about it like this:

Do you want to keep putting everything you've got on one domain, one update away from losing it? Or would you prefer to show up everywhere your customers are searching, so no single change can take you out?

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