7h • General discussion
Don’t ever under sell your services!!
📊 Typical Cost Breakdown for a Full “Book a Call” Funnel Design
1. Market Research & Avatar Development
• Deliverables: customer research, pain/dream mapping, avatar profile, positioning statement, verbatim quotes
• Typical Cost: $2,000 – $5,000
• Benchmark: Strategy/brand workshops are often billed at $150–$300/hr; full avatar research packages $3k–$6k in U.S. agencies.
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2. Offer Creation & Grand Slam Offer Design
• Deliverables: value equation, offer stack, proof/risk reversals, naming/positioning
• Typical Cost: $3,000 – $8,000
• Benchmark: Copyhackers and top offer consultants often quote $5k+ per core offer build. High-ticket program offers can be $10k+.
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3. Funnel Mapping (Journey + Belief Shifts)
• Deliverables: funnel diagram, congruency checks, nurture points, drop-off fixes
• Typical Cost: $1,500 – $4,000
• Benchmark: Marketing strategy consultants often charge $125–$250/hr for mapping; full journey docs $2k–$5k.
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4. Ad Creative Concept & Copy
• Deliverables: 3–5 ad angles (pain, desire, identity), ad copy sets, headline variants, creative briefs
• Typical Cost: $2,000 – $6,000 (depending on # of variations)
• Benchmark: Freelance copywriters charge $500–$1,500/ad set; agencies bundle into $3k+ creative packages.
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5. Lead Magnet or Value Hook
• Deliverables: format, copy/design, congruent hook, quick-win alignment
• Typical Cost: $1,500 – $4,000
• Benchmark: A designed lead magnet PDF ranges $500–$2k; interactive quiz/video adds another $2k–$3k.
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6. Landing Page(s)
• Deliverables: opt-in page, thank-you/bridge page, CTA integration
• Typical Cost: $3,000 – $8,000 (copy + design, no coding build)
• Benchmark: Conversion-focused landing page copy alone is $1,500–$3k; design mockups $2k–$5k.
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7. Nurture Sequence (7–14 days)
• Deliverables: 7–10 emails + SMS copy variations, objection handling bank
• Typical Cost: $2,500 – $6,000
• Benchmark: Quality email copy costs $250–$500/email; nurture packages $2k–$7k.
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8. Conversion Event Design
• Deliverables: Sales call script (or webinar/VSL outline), objection bank, proof assets
• Typical Cost: $4,000 – $10,000
• Benchmark: Sales scripts / VSL scripts run $3k–$15k depending on depth (see Copyhackers, Justin Goff, etc.).
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9. Follow-Up & Recovery Flows
• Deliverables: no-show/abandon templates, SMS/VM/email copy
• Typical Cost: $1,000 – $3,000
• Benchmark: Agencies often bundle into nurture, but standalone win-back campaigns run $1k–$2.5k.
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10. Metrics Plan & Funnel Dashboard Spec
• Deliverables: KPI map, attribution model, optimization loop
• Typical Cost: $1,000 – $2,500
• Benchmark: Funnel ops consultants bill $125–$250/hr for KPI/attribution work.
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💵 Total Typical Investment (Design Only)
• Low-End (lean scope, 1 avatar, minimal variations): $20,000 – $25,000
• Mid-Market Standard (full scope, multiple ad variations, full nurture, sales script): $30,000 – $45,000
• High-End / Premium Agency (heavy research, multi-avatar, full creative suite): $50,000 – $75,000+
⚠️ Reminder: These are design costs only — not including ad manager or landing page build-out, CRM tech setup, or actual media buying. Those would typically add $3k–$7k/mo retainer + ad spend on top.
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Don’t ever under sell your services!!
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