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📊 Typical Cost Breakdown for a Full “Book a Call” Funnel Design 1. Market Research & Avatar Development • Deliverables: customer research, pain/dream mapping, avatar profile, positioning statement, verbatim quotes • Typical Cost: $2,000 – $5,000 • Benchmark: Strategy/brand workshops are often billed at $150–$300/hr; full avatar research packages $3k–$6k in U.S. agencies. ⸻ 2. Offer Creation & Grand Slam Offer Design • Deliverables: value equation, offer stack, proof/risk reversals, naming/positioning • Typical Cost: $3,000 – $8,000 • Benchmark: Copyhackers and top offer consultants often quote $5k+ per core offer build. High-ticket program offers can be $10k+. ⸻ 3. Funnel Mapping (Journey + Belief Shifts) • Deliverables: funnel diagram, congruency checks, nurture points, drop-off fixes • Typical Cost: $1,500 – $4,000 • Benchmark: Marketing strategy consultants often charge $125–$250/hr for mapping; full journey docs $2k–$5k. ⸻ 4. Ad Creative Concept & Copy • Deliverables: 3–5 ad angles (pain, desire, identity), ad copy sets, headline variants, creative briefs • Typical Cost: $2,000 – $6,000 (depending on # of variations) • Benchmark: Freelance copywriters charge $500–$1,500/ad set; agencies bundle into $3k+ creative packages. ⸻ 5. Lead Magnet or Value Hook • Deliverables: format, copy/design, congruent hook, quick-win alignment • Typical Cost: $1,500 – $4,000 • Benchmark: A designed lead magnet PDF ranges $500–$2k; interactive quiz/video adds another $2k–$3k. ⸻ 6. Landing Page(s) • Deliverables: opt-in page, thank-you/bridge page, CTA integration • Typical Cost: $3,000 – $8,000 (copy + design, no coding build) • Benchmark: Conversion-focused landing page copy alone is $1,500–$3k; design mockups $2k–$5k. ⸻ 7. Nurture Sequence (7–14 days) • Deliverables: 7–10 emails + SMS copy variations, objection handling bank • Typical Cost: $2,500 – $6,000 • Benchmark: Quality email copy costs $250–$500/email; nurture packages $2k–$7k. ⸻ 8. Conversion Event Design