The 20-point checklist I run before I publish ANY page (steal it)

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Jun 9 (edited) • YouTube 🎥

Every site I've launched this year gets indexed almost from day one, starts pulling organic traffic, and gets picked up by ChatGPT. It isn't luck. Every page runs through the same 20-point checklist before it goes live.

I broke it into 6 phases so you can run it top to bottom. Nothing goes live until it passes.

Phase 1: Agentic readiness (the new layer)

1. WebMCP exposed, so AI agents can actually use the page, not just read it (test it in Chrome Canary + Lighthouse)

2. llms.txt file present at the root

3. Schema done right for the page type, validated, zero errors

Phase 2: Page architecture

4. One page, one intent (no kitchen-sink pages)

5. Every service on its own dedicated page

6. Content capsule technique: question as an H2, answer it immediately

7. Front-load the answer in the first ~30% of the page

8. Add your real experience ("I tried X and got Y")

Phase 3: Trust and sourcing

9. Every claim backed, ideally with a number

10. Link the source inline, not dumped at the end

11. Author bio present (and in the Person schema)

Phase 4: Technical pre-flight

12. Loads fast (aim under 2.5s, check mobile too)

13. Image SEO: WebP, not PNG/JPEG, plus descriptive alt text

14. Don't block the bots (check your Cloudflare AI crawler settings)

15. Pages are actually indexable (no stray noindex)

16. Title tags + meta descriptions written for humans

17. Internal links in and out, so nothing is an orphan

Phase 5: Submit and measure

18. Submit to Google Search Console and request indexing

19. Submit to Bing Webmaster Tools (it helps you show up in ChatGPT)

Phase 6: Old content

20. Revive anything 10 to 16 months old: rewrite, add fresh research, update it

I turned the whole thing into a Google Sheet with real checkboxes so you can tick it off on every launch. Make your own copy here:

👉 [LINK TO THE SHEET]

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The 20-point checklist I run before I publish ANY page (steal it)

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