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Dec '25 โข General discussion
๐จ URGENT: Google Just Made Cold Email WAY Harder (Here's How to Fix It)
Heads up from Jay's latest video:
If you've been struggling to inbox to Google mailboxes lately... you're not alone.
Over the past month, Google dropped a series of updates that have absolutely CRUSHED cold email deliverability. Legacy panels went down, and reaching Google inboxes became nearly impossible.
In this video, Jay sat down with Tony Baltodano
(Mission Inbox founder & Jay's top deliverability coach) to break down:
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What's ACTUALLY happening with Google's new spam filters
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Why engagement rate is now MORE important than ever
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Google vs Microsoft vs SMTP - what's working right now
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The 3-month mailbox rule you NEED to know
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Copy changes that are getting replies in 2025
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How to filter out Google recipients (and save your campaigns)
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Tests we're running with AI-generated emails
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The truth about warm-up settings (hint: crank it to 80-90%)
This isn't just theory. These are real tests from agency owners and infrastructure providers who are in the trenches every single day.
If you're seeing 0% inbox rates to Google, your reply rates tanking, or you're just confused about what to do next... watch this video.
The good news? This has happened before (remember Microsoft in 2023?). We adapted then, and we'll adapt now.
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๐จ URGENT: Google Just Made Cold Email WAY Harder (Here's How to Fix It)
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