If you’ve been paying attention to recent developments in search, you’ve probably seen headlines claiming that SEO is dead, websites are becoming irrelevant, and artificial intelligence is taking over Google Search. With Google’s AI-generated answers now appearing at the top of many search results, it’s understandable that business owners, marketers and website owners are asking an important question: Has Google moved on from SEO and Google Ads? The answer is both yes and no. Google Search is undoubtedly undergoing one of the biggest transformations in its history. However, rather than replacing SEO and advertising altogether, AI is changing how people discover information online and how businesses need to approach their digital marketing strategies. Let’s explore what’s really happening. The Biggest Change to Search in Decades For more than twenty years, Google Search worked in a fairly predictable way. A user entered a search query, Google displayed a list of links, and users clicked through to websites to find the information they needed. Success was largely measured by: - Ranking highly in search results - Generating website traffic - Converting visitors into leads and customers Today, that experience is changing. Google’s AI-powered search features can now provide direct answers to many questions without requiring users to visit multiple websites. Instead of displaying only a list of links, Google may generate a detailed summary that combines information from various trusted sources and presents it directly within the search results. This shift is creating a new search experience that feels more conversational and more similar to interacting with an AI assistant. Does This Mean SEO Is Dead? Absolutely not. However, the type of SEO that works is evolving. For many years, SEO was heavily focused on: - Keywords - Backlinks - Technical optimisation - Search rankings While these factors still matter, Google’s AI systems are increasingly looking beyond traditional SEO signals.

Here are 10 noteworthy AI developments in the last ten days that stood out across consumer AI, business AI, regulation, and emerging technology. 1. Apple Finally Unveiled “Siri AI” After multiple delays, Apple officially revealed its next-generation AI-powered Siri at WWDC 2026. The new assistant can understand screen context, work across apps, analyse camera input, and complete multi-step tasks. It is powered partly through Google’s Gemini technology. Why it matters: Apple has over a billion active users. Even incremental AI improvements can dramatically increase mainstream AI adoption. ⸻ 2. AI Became the Centrepiece of WWDC 2026 Beyond Siri, Apple announced AI features throughout iOS 27, macOS Golden Gate, Safari, Photos, Health and Shortcuts. AI-powered photo editing, intelligent tab organisation, and natural-language automations were major themes. Why it matters: Apple is shifting from “AI assistant” to “AI everywhere.” ⸻ 3. DeepSeek’s Massive Funding Round Nears Completion Reports emerged that DeepSeek’s first funding round is approaching approximately US$7.4 billion, making it one of the largest AI investments ever seen. Why it matters: The AI race is no longer just OpenAI, Google and Anthropic. Chinese AI companies are attracting enormous capital. ⸻ 4. Anthropic Published Its AI-Native Engineering Model Anthropic released details of how it structures teams around AI-assisted software development, providing a blueprint for “AI-first” organisations. Why it matters: Businesses are increasingly asking not “Should we use AI?” but “How should we redesign work around AI?” ⸻ 5. Morgan Stanley Expanded AI Access for Wealth Clients Morgan Stanley opened more AI-powered capabilities within its wealth management platforms. Why it matters: AI is moving from experimental chatbots into heavily regulated industries like finance. ⸻ 6. AI-Powered Eye Disease Detection Continues Advancing New healthcare implementations highlighted AI’s ability to help identify eye diseases earlier and more accurately.

Happy Mother’s Day to all the mum’s may your day be joyful, relaxing, happy, and as wonderful as you are!

Hey everyone! This shared reel is about a global movement happening in a few hours —at 3 a.m. QLD time, 4 a.m. ADST, 6 a.m. New Zealand, 1 p.m. PST in the U.S. It’s a simple collective practice—just four words: PEACE LOVE UNITY RESPECT I’m participating because, it’s worth a shot to stop the madness in the world right now! Plus you don’t have to go anywhere, spend anything, just contribute 5mins of your time and energy. Let’s see if by putting humanity first, no matter where we are or what we believe politically, religiously, ideologically, lets take a moment to come together and create a ripple of hope, solidity, compassion, love and community. It doesn’t cost anything, and I think, if even a small fraction of us join, we can shift something big. And if nothing changes, at least we tried! Now im back online with my AI-focused Skool communities —I’ll be updating them over the next few weeks with new content, trends, tips, tricks, and more. So stay tuned for all that—I can’t wait to share what’s next. So where have I been? First I had some tech issues, I’m pushing my 5 year old computer too hard, lol…. and then I fell into some deep-dive learning, I first started doing deep dives when the POS said he wanted Greenland??!? - Made me scratch my head and well, I’ve now seen and searched the files, enough to make me sick before I could not stomach another revelation, I don’t need to know anymore, the survivor’s’ testimonials were enough and with the files, it’s blatantly clear, there’s groups of people who have been doing very terrible things and not abiding by the same rules we do. Then I fell into rabbit hole of ‘conspiracy theories’ one after another, deep diving and checking sources, listening to a wide variety of sources, mainstream and emerging, debunking some as algorithm slope or AI fakes, but others, not so much conspiracy theories but now facts…. All the while, I’ve keeping an eye on AI’s developments so far this year 🤯 - Their social network - Their AI job hire board - Communicating in their own language - Developing their own religion - A new ‘hire a human’ website, where we can be hired by AI to do things only humans can do 🤯 - And all their ability to be deceitful and use blackmail (I’ll do a post soon on this, I’ve listened to both sides of the argument extensively and have a few things to share)

Hi all, I’m back online more and will be creating new videos, content and guides and templates, for my video walk-thrus, I’m wondering if members access Skool via mobile, tablet or desktop, drop your preference below ⬇️