📣 Dishy Digital News & Strategy Update
Hey everyone 👋
I want to share a shift that’s not confirmed — but that’s worth your radar — and show you what to do right now to stay ahead: Google is about to limit LLMs to the top 10 results.
What we know:
• ChatGPT now processes more than 2.5 billion prompts every day.
• But when you compare with Google, ChatGPT’s “search-type” queries are still a small fraction of what Google handles.
• Because Google is increasingly offering AI-generated summaries and direct answers, more users are getting their answers on Google itself, rather than clicking through. That means less traffic for many websites.
What’s still speculation — but worth paying attention to
There’s a rumor going around: that Google might soon restrict AI tools so they only see the top 10 search results. That would be a serious shift — if true, it would amplify the importance of being on page 1 even more.
We don’t have proof of that today — no official announcements, no technical documents establishing that rule. But it’s not out of the realm of possibility, considering how Google is tightening its access and experimenting with AI features.
What this means for your business — now & later
1. Ranking well on Google is still non-negotiable.
Even if AI tools grow, the majority of search volume, click potential, and visibility for real people still flows through Google. (That’s where customers go, where local searches happen, where ads work.)
2. You may gradually need to show up in AI responses, too.
If Google does eventually limit what AI tools can see, only top-ranked content would be accessible to bots. That means being among the top 3–5 becomes even more critical — not just for people, but for AI “mentions.”
3. Don’t bet everything on AI — diversify.
Use ChatGPT, Perplexity, etc., to help you create content, brainstorm ideas, repurpose your existing posts — but don’t rely on them to replace organic search traffic.
💪 What you can do today to future-proof
• Use Google Search Console to spot keywords ranking just outside page 1 (positions 11–20). These are your best bets for improvement.
• Optimize those pages by updating titles, meta descriptions, adding the target keyword into head tags, and refining on-page copy.
• Measure results: check impressions, click-through rates, and observe any rank increases over time.
If Google ever does enforce a top-10 restriction for AI tools, those who already dominate page 1 will win twice.
I believe we need to be both grounded in fact and strategic for what’s next.
Let me know if you want help auditing your current keywords, plotting your move to page 1 (or pushing higher), or drafting content designed for both people and AI.
You got this. Let’s stay ahead — not just keep up 🏆
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Trish Beven
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📣 Dishy Digital News & Strategy Update
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