AI isnāt just the assistant anymore ā itās becoming the interface, the store, and the strategy.
OpenAIās latest updates blur the lines between automation, software, and commerce ā introducing two huge innovations: the Agent Builder + Apps SDK and Instant Checkout.
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š” The Agent Builder + Apps SDK
This new toolkit lets you build AI workflows and applications directly inside ChatGPT.
Forget juggling integrations ā now, ChatGPT itself can run your systems.
Agent Builder / AgentKit: drag-and-drop workflows that use your APIs, data, and tools.
Apps SDK: build your product as an in-chat app ā just like Canva, Zillow, and Coursera.
Model Context Protocol (MCP): a universal standard so your app and ChatGPT can talk seamlessly.
Reasoning Modes: let your agent āthink deeperā for complex problems.
This is massive for creators, agencies, and small biz owners. You can design a chatbot that handles your customer bookings, creates content, or connects straight to your CRM ā all within ChatGPT.
Itās automation, interface, and experience ā rolled into one.
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š Instant Checkout ā Buy Direct in ChatGPT
OpenAIās also turning ChatGPT into a shopping platform.
With Instant Checkout, users can now find ā buy ā confirm purchases without leaving the chat.
Hereās the flow:
1ļøā£ Ask ChatGPT for a product (e.g. āvegan skincare gift under $100ā).
2ļøā£ It shows top-rated options.
3ļøā£ Tap Buy, fill in your details, confirm ā done.
4ļøā£ Sellers manage shipping, returns, and support.
Itās powered by the Agentic Commerce Protocol (built with Stripe) ā the same infrastructure Shopify and Etsy merchants will soon use to sell directly in ChatGPT.
Right now itās U.S.-only, but the writingās on the wall: this is how e-commerce will evolve.
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āļø What It Means for You
Frictionless sales ->Prototype your own in-chat checkout ->Meet customers where theyāre talking
AI discoverability ->Optimise product data + descriptions ->Be the first to show up in AI search
New user expectations ->Create agents that ādoā not ātellā ->Automate service + support in chat
Brand visibility ->Build branded mini-experiences ->Extend your reach inside ChatGPT
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š¬ Dishy Digital Takeaway
OpenAI just gave small businesses the chance to live inside the worldās most popular AI platform.
From automated marketing agents to instant product sales ā this is your sign to start experimenting.
The businesses that adapt early will be the ones everyone else is talking about.
Thatās exactly what I teach inside Dishy Digital Marketing+AI Resource Hub ā where we turn AI tech into tools that actually move your business forward.