Oct '25 ā¢ šØAI Breaking News+New Release
šØ AI Just Made Advertising Invisible (And Itās Already Liveā¦)
Okay team, this one is bigā¦ and most of the world hasnāt clocked it yet.
One of the major tech giants, Tencent, has quietly rolled out a form of AI-powered in-scene advertising ā which means ads are no longer separate from the contentā¦ theyāre becoming part of the content itself.
Read that again.
Instead of interrupting your movie or show with a traditional ad break, AI scans the scene and digitally swaps objects in real-time:
ā
A blank coffee cup becomes a brand
ā
Posters on walls change depending on whoās watching
ā
Billboards morph based on your location
ā
Beer bottles, product labels, bus stops, flyersā¦ all fair game
And hereās the wild part:
Two people watching the same episode can see different products in the same scene.
Advertising has officially become personalised ā and invisible.
šÆ How It Works
AI builds a profile on your:
- Location
- Viewing habits
- Purchase behaviour
- Interests
- Demographics
Then it shows you products that blend perfectly into the background of what youāre already watching.
It feels natural. You barely notice.
But your subconscious definitely does.
This is behavioural economics meets content.
š§ Why Advertisers Are Drooling Over It
For years, brands have fought a losing battle:
- People skip ads
- People block ads
- People ignore ads
But you canāt skip what you donāt consciously recognise as an ad.
In-scene placement solves:
- Viewer annoyance
- Drop-off rates
- Ad blindness
It delivers reach without friction.
š„ Why Platforms Love It
Streaming services have hit a ceiling.
Subscribers are fatigued. Competition is insane.
This gives platforms NEW monetisation pathways:
- Old shows become profitable again
- Classic movies can be āupdatedā with fresh brands
- Targeting becomes dynamic, not static
Imagine watching a movie from 2006ā¦ with ads relevant to today.
Thatās happening now.
š„ Yes ā Western Platforms Are Testing It
Amazon? Testing it.
NBC? Testing it.
Others? Absolutely.
Theyād be crazy not to.
Once advertisers see the dataā¦ this spreads like wildfire.
š§© What This Means for You
If youāre a:
- Small business
- Solopreneur
- Local service provider
- E-com brand
- Digital marketer
This technology unlocks the possibility to appear:
- On coffee cups
- On billboards
- On posters
- In background signage
Inside the content people are already bingeing.
Not someday.
Not theoretically.
Now.
Imagine:
Local cafƩ owners appearing in the cups of viewers within 15km of their shop.
Thatās where this goes.
š The Morality Question
Letās be honestā¦
This blurs the line between content and persuasion.
It creates invisible influence.
Itās highly personal.
And most people will never know theyāve been marketed to.
For marketers? Powerful.
For consumers? Potentially manipulative.
The responsibility line just got thinner.
š® Where This Heads Next (My Prediction)
Over the next few years, expect:
- Real-time dynamic product swaps
- Seasonal offers inside shows
- Pricing personalised by suburb
- Local businesses inside global content
- Brands bidding on scenes instead of ad slots
Imagine a universe where advertisers bid on:
- Kitchen scenes (appliances)
- Car scenes (insurance)
- City scenes (gyms)
- Cafes (consumer drinks)
Welcome to programmatic product placement.
š¤Æ The End of Interruptive Ads?
Every traditional ad format is under threat:
- TV commercials
- Pre-rolls
- Mid-rolls
- Display banners
Why interruptā¦ when you can influence silently?
This is the biggest shift in advertising psychology since social media.
š My Take
Itās genius.
Itās dangerous.
And itās inevitable.
Weāre entering an era where:
- Content evolves constantly
- Branding becomes fluid
- Creativity explodes
- Ethics get tested
- Marketers must level up
The marketers who understand this early wonāt just win ā theyāll dominate.
š£ Over to You
How do you feel about ads you canāt skipā¦ because you donāt even realise theyāre there?
Is this:
š¬ Creepy
ā” Brilliant
š§ Both
Drop your thoughts below ā letās talk about the future we didnāt see coming.
0:32
3
5 comments
šØ AI Just Made Advertising Invisible (And Itās Already Liveā¦)
powered by
skool.com/ai-for-small-businesses-6148
Learn about AI tools to grow your business with ease - no tech skills needed. Friendly tips, lists of AI tools & support to save time & boost results!
Suggested communities
Powered by