Why I Give Away My Workflows For Free (And Still Get Paid) 🔥
Started offering "free workflow design" consultations. 60% convert to paid implementation.
Made $7,200 in 8 weeks. Never "sold" once.
THE FRAMEWORK:
POST: "Free 30-minute workflow design call. I'll map out automation for your document process. No charge."
CALL STRUCTURE:
First 20 minutes: Understanding their process
- Current manual steps?
- Document types and volume?
- Where does data need to go?
- Pain points and bottlenecks?
Last 10 minutes: Designing solution
- Draw workflow on screen
- "Gmail receives doc → Parse → Extract these fields → Post here"
- Show similar examples from portfolio
- Explain what it saves them
END OF CALL:
"I've designed what you need. Two options:
Option 1: Take this design. Build it yourself. Zero charge from me.
Option 2: I implement this for $1,500. Usually 4-6 hours work. Deployed in 3 days.
Which direction?"
THE RESULTS:
10 free consultations completed
6 chose implementation ($1,200-1,800 range)
4 chose DIY (3 came back later - couldn't build it)
Total earned: $7,200 in 8 weeks
Time invested: 5 hours consultations + 32 hours building
WHY THIS WORKS:
NO PRESSURE: They requested the call. Already interested.
DEMONSTRATES EXPERTISE: Designing their solution proves you understand their problem.
CLEAR VALUE: They see exactly what they're getting. Not abstract "automation services."
THEIR CHOICE: Giving option to DIY removes sales resistance. Most choose implementation anyway.
QUALIFICATION BUILT IN: People who book free calls are actually interested. Not cold prospects.
REAL EXAMPLE:
Healthcare clinic. Booked free call. Explained patient form processing pain. I designed complete workflow on call. Drew it out visually.
Ended with: "You can build this yourself using these tools, or I can implement for $1,500."
They chose implementation. Paid $1,800. Referred 2 more clinics.
THE PSYCHOLOGY:
Giving away design for free creates reciprocity. They feel they owe you. Most pay for implementation.
Plus: They realize building it themselves is harder than they thought.
HOW TO OFFER IT:
LinkedIn post: "Free workflow design calls this week. DM me."
Facebook groups: "Offering free automation consultations. Who needs help?"
Your network: "Want to see how automation could help your business? Free 30-minute design call."
Templates I show during calls in n8n
What could you give away for free that leads to paid implementation?
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Why I Give Away My Workflows For Free (And Still Get Paid) 🔥
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