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15d • Business & Strategy 🧠
The Proposal Template That Won $94 Million in Business 🔥
Same proposal template. $94 million in closed deals.
Here is the exact structure I copied.
THE SECTIONS:
1. EXECUTIVE SUMMARY (1 paragraph)
Restate their problem in their own words. Show you listened.
"You mentioned your team spends 12+ hours weekly processing vendor invoices, with a 15% error rate causing payment delays and vendor frustration."
2. PROPOSED SOLUTION (1 paragraph + bullet points)
Overview of what you will build and how it solves their problem.
3. SCOPE OF WORK (itemized list)
Break into specific deliverables. Never bundle into one line.
- Invoice extraction automation setup
- QuickBooks integration
- Error handling and alerts
- Documentation and training
- 30-day support period
4. THREE PRICING TIERS
Starter, Professional, Premium (see Day 81)
5. TIMELINE
Week 1: Discovery and setup
Week 2: Build and testing
Week 3: Training and launch
6. CASE STUDY (2-3 paragraphs)
Similar client, similar problem, specific results.
7. NEXT STEPS
Clear call-to-action with e-signature link.
THE TOOLS:
PandaDoc - Free tier, e-signatures included
Better Proposals - Templates, tracking, signatures
Google Docs + HelloSign - Free option
THE SEND TIMING:
Within 24-48 hours of discovery call. Pain fades fast. Strike while it is fresh.
THE FOLLOW-UP:
Day 1: Send proposal with "Let me know if any questions"
Day 3: "Wanted to check if you had a chance to review"
Day 7: "Happy to jump on a quick call to walk through"
THE NUMBERS:
Proposals without structure: 23% close rate
Proposals with this structure: 48% close rate
Same services. Better presentation.
Does your current proposal template hit all these sections?
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The Proposal Template That Won $94 Million in Business 🔥
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