The Loom Video That Closed a Client Without a Single Call
Sent a 3-minute Loom video. Client watched it 4 times. Signed contract without ever talking to me.
Here is the video strategy that closes deals while you sleep.
THE SITUATION:
Prospect from Facebook group. Busy restaurant owner. "I don't have time for calls this month."
Old me: Would have followed up in a month and lost momentum.
New me: "No problem. Let me send you a quick video showing how this would work for your situation."
THE VIDEO I SENT:
Total length: 3 minutes 12 seconds
MINUTE 0-1: The hook
"Hey [Name], I know you are slammed so I made this quick video instead of taking your time on a call. You mentioned spending 6 hours weekly on vendor invoices. Let me show you exactly how to get that time back."
MINUTE 1-2: The demo
Shared my screen
Uploaded a sample restaurant invoice
Showed data extracting automatically
Showed it flowing into a spreadsheet
"This takes 90 seconds instead of 15 minutes per invoice"
MINUTE 2-3: The next steps
"For your volume of 40 invoices monthly, setup would be $1,400 and monthly maintenance is $120. That pays for itself in the first month. If this looks interesting, here is my calendar link to lock in 15 minutes. Or just reply to this email and we can get started."
THE RESPONSE:
Him: "Watched your video 4 times. This is exactly what I need. Let's do it."
No call scheduled. Signed contract via email.
WHY VIDEO WORKS:
Prospects watch on their schedule
They can replay confusing parts
Your personality comes through
Demonstrates competence visually
Feels more personal than text
They can share with partners easily
THE VIDEO STRUCTURE:
HOOK (30 seconds): Reference their specific pain
DEMO (90 seconds): Show solution with their industry example
CLOSE (60 seconds): State price and clear next step
Total: Under 4 minutes. Respect their time.
THE TOOLS I USE:
Loom (free for videos under 5 minutes)
Screen recording shows the automation
Face bubble in corner adds personality
Thumbnail customization for professional look
THE PERSONALIZATION THAT MATTERS:
Say their name at the start
Reference their specific industry
Use their stated numbers (hours, volume)
Match their terminology
Generic videos get ignored. Personalized videos close deals.
THE METRICS:
Videos sent: 34
Videos watched: 28 (82% watch rate)
Full watch rate: 19 (68%)
Responses received: 14
Clients signed: 6
Revenue from video outreach: $9,800
WHEN TO USE VIDEO:
Prospect says they are too busy for calls
After discovery call to summarize proposal
When following up on stale leads
To explain complex concepts simply
When multiple decision makers need to see demo
THE THUMBNAIL MATTERS:
Create custom thumbnail with:
Their company name
"Quick demo for [Name]"
Your face looking professional
This increases open rate by 40%+
THE CALL TO ACTION:
Always end with two options:
1. Calendar link for call
2. "Reply to get started"
Some people hate calls. Give them an out.
YOUR HOMEWORK:
Sign up for Loom (free)
Record a 3-minute demo for your target industry
Use a sample document from that industry
Include specific numbers
Send to one prospect who ghosted you
Video outreach recovers dead leads.
Who is one prospect you could send a Loom video to today?
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The Loom Video That Closed a Client Without a Single Call
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