20h • Business & Strategy 🧠
The Cold Email That Got 23% Response Rate 🔥
Sent 47 cold emails. Got 11 responses. Closed 3 clients.
Here is the template that actually works.
THE PROBLEM WITH MOST COLD EMAILS:
Too long (deleted before reading)
Too generic (feels like spam)
Too salesy (triggers defense mode)
No specific value (why should they care)
THE EMAIL THAT WORKED:
Subject: 6 hours back weekly?
Body:
Hi [Name],
Noticed [Company] processes a lot of vendor invoices based on your team size.
Quick question: how much time does manual invoice entry take your team weekly?
Built a system for [similar company in their industry] that cut their invoice processing from 8 hours to 45 minutes weekly.
Worth a 10-minute call to see if similar results are possible for you?
[Your name]
Total words: 67
THE BREAKDOWN:
SUBJECT LINE:
"6 hours back weekly?" - Specific benefit, not your service
FIRST LINE:
Shows you researched them (not mass blast)
QUESTION:
Gets them thinking about their pain
PROOF:
Specific result for similar company
ASK:
Low commitment (10 minutes)
WHY THIS WORKS:
Short enough to read on phone
Specific enough to feel personal
Valuable enough to respond
Easy enough to say yes
THE RESEARCH PROCESS:
Find company on LinkedIn
Check employee count (indicates invoice volume)
Find operations or finance contact
Note any public info about their processes
Customize first line based on research
THE TARGETING:
Best industries for cold email:
- Construction (high invoice volume)
- Healthcare (compliance pressure)
- Professional services (billable hour culture)
- Distribution (document heavy)
Best titles to target:
- Operations Manager
- Office Manager
- Controller
- CFO (smaller companies)
- Practice Manager
THE METRICS:
Emails sent: 47
Emails opened: 31 (66%)
Responses received: 11 (23%)
Discovery calls: 7
Clients signed: 3
Revenue: $5,400
Cost: $0
THE FOLLOW-UP SEQUENCE:
Day 0: Send initial email
Day 3: Follow-up (same thread)
"Just floating this back up. Worth a quick chat?"
Day 7: Final follow-up
"Last note from me. If invoice processing is not a pain point right now, no worries. But if it is, happy to show you what is working for other [industry] companies."
THE PERSONALIZATION AT SCALE:
Create industry-specific versions
Swap [similar company in their industry] for each vertical
Batch research 10 companies at a time
Send 5 personalized emails daily
Track opens and responses in spreadsheet
THE TOOLS:
Gmail (free)
LinkedIn for research (free)
Mailtrack for open tracking (free)
Simple spreadsheet for CRM
YOUR HOMEWORK:
Pick one industry to target
Research 10 companies in that industry
Find operations or finance contact for each
Send 5 emails today using the template
Follow up on Day 3
Cold email is not dead. Bad cold email is dead.
What industry will you target first?
5
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The Cold Email That Got 23% Response Rate 🔥
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