LinkedIn is not the only place. Here is how Facebook groups delivered my fastest close.
THE STRATEGY:
Join 3-5 Facebook groups where your target clients hang out.
For document automation, I joined:
- Accounting practice owner groups
- Property management communities
- Small business operations groups
THE APPROACH:
Week 1: Just observe. See what people complain about.
Week 2: Answer questions. Be helpful. No pitching.
Week 3: Share a small win or insight. Still no pitching.
Week 4: DMs start coming to you.
THE POST THAT WORKED:
Day 7, I posted:
"Quick tip for anyone drowning in document processing: You can set up a system that extracts data from PDFs automatically. We did this for client intake forms - went from 15 minutes per form to about 30 seconds. Happy to explain how if anyone's curious."
THE RESULT:
34 likes. 12 comments. 6 DMs.
One DM: "Can you do this for invoices?"
Day 9: Discovery call.
Day 11: Signed $1,600 setup + $140/month.
THE DM CONVERSATION:
Them: "Can you do this for invoices?"
Me: "Absolutely. What's your current process like?"
Them: [Explains pain]
Me: "That's exactly what I help with. Want to jump on a quick call? I can show you how it works."
THE KEY:
Do not pitch in public posts.
Be helpful. Share value.
Let them come to you via DM.
THE FACEBOOK GROUPS TO JOIN:
Search: "[Industry] owners" or "[Industry] professionals"
Look for groups with 1,000-10,000 members (active but not overwhelming)
Groups that allow discussion (not just promo)
What Facebook group could you join and start adding value in today?