Most cold emails get deleted in 2 seconds.
This 5-sentence template gets 10% responses.
THE PROBLEM WITH MOST COLD EMAILS:
Too long. Too generic. Too much about you. Not enough about them.
THE 5-SENTENCE STRUCTURE:
Sentence 1: Specific observation about their business
Sentence 2: The pain that observation implies
Sentence 3: Result you achieved for someone similar
Sentence 4: One-line proof (number or name)
Sentence 5: Single clear call-to-action
THE TEMPLATE:
Subject: [Their company] + [specific process]
"Hey [Name],
Noticed [Company] is still using [manual process you observed]. That usually means your team spends [X hours] on [painful task] every week.
Just helped a [similar industry] company cut that from 8 hours to 45 minutes with a simple automation.
Worth a 15-minute call to see if similar approach fits [Company]?"
THE EXAMPLE:
Subject: Acme Construction + invoice processing
"Hey Sarah,
Noticed Acme Construction processes vendor invoices manually based on your job posting. That usually means your team spends 10+ hours weekly on data entry.
Just helped a similar contractor cut that from 12 hours to 40 minutes with an automated extraction system.
Worth a 15-minute call to see if similar approach fits Acme?"
THE RULES:
- Under 75 words total
- No attachments (triggers spam filters)
- No links in first email (triggers spam filters)
- Send Tuesday-Thursday, 9am-11am their timezone
- Personalize the observation (not just the name)
THE NUMBERS:
Generic cold emails: 1-3% response rate
This template: 8-12% response rate
Same effort. Different results.
What observation could you make about your target prospect's business?